Week |
Subject |
Related Preparation |
1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
|
2) |
New rules of Marketing & Communication in digital design world. |
|
3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
|
4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
|
|
5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
|
|
6) |
New online advertising. |
|
7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
|
8) |
Word of Mouse and Mobile Advertising |
|
9) |
Advergame and Microsites |
|
10) |
3. homework critics and general rewiev. |
|
11) |
Digital Marketing Communication concept.
Advergame and Microsites
|
|
12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
|
|
13) |
Case studies: Classical advertising & digital advertising. |
|
14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
|
|
Program Outcomes |
Level of Contribution |
1) |
Students will have knowledge of fundemantals of mathemetaics and phsics |
|
2) |
Students will have konowledge of relevant software and hardware requirements in the office environment |
|
3) |
Having the ability to define and explain the fundemental concepts, principles and essentilas of software and having the ability to develop software. |
|
4) |
Having the ability to use tools, machines and having the ability to recognize and diagnose problems in the related computer fields. |
|
5) |
Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers. |
|
6) |
Having the ability to setup,diagnose and maintanance of databases |
|
7) |
Having the ability to design graphical animations for desktop applications and internet programming. |
|
8) |
Having the ability to develop and control internet projects |
|
9) |
Having the ability to develop group projects, team work, software and hardware projects |
|
10) |
Having the ability to set up,diagnose operating systems and network systems |
|