TEXTILE AND FASHION DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV4631 | Digital Strategies and New Trends | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | |
Recommended Optional Program Components: | None |
Course Objectives: | Digital marketing is the fastest growing area of business. This course provides an introduction to the field and explains its various roles in an organization's total marketing program. Students will learn about all facets of digital advertising practices. |
The students who have succeeded in this course; I. will identify basic concepts of digital marketing. II. will be able to identify diffrences between classic and digital media strategy. III. will identify the new digital life concept in advertising. IV. will grasp “What’s the Word of Mouse” V. will be able to design digital advertising products. |
The digital age is changing everything, specially how comminication professionals communicate with consumers. In this lecture course, the defining concepts, differences, and current practices of digital advertising are covered. |
Week | Subject | Related Preparation |
1) | Introduction to Digital Marketing. Differences between classical design and digital design. | |
2) | New rules of Marketing & Communication in digital design world. | |
3) | Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. | |
4) | Digital Media Strategy and digital media products. Deadline for 1st Homework. | |
5) | SEM (Search Engine Marketing) and in text advertising (classical online advertising) Typography and Kinetic Typography in digital design. | |
6) | New online advertising. | |
7) | Word of Mouse and Mobile Advertising Deadline for 2nd Homework. | |
8) | Word of Mouse and Mobile Advertising | |
9) | Advergame and Microsites | |
10) | 3. homework critics and general rewiev. | |
11) | Digital Marketing Communication concept. Advergame and Microsites | |
12) | Digital Marketing Communication concept. What’s next-near future: IPTV etc. | |
13) | Case studies: Classical advertising & digital advertising. | |
14) | Case studies: Classical advertising & digital advertising. Deadline for 4th Homework. |
Course Notes / Textbooks: | • DigiMarketing: The Essential Guide to New Media and Digital Marketing, Kent Wertime, Ian Fenwick |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 4 | % 40 |
Midterms | 1 | % 15 |
Final | 1 | % 35 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 65 | |
PERCENTAGE OF FINAL WORK | % 35 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Homework Assignments | 13 | 56 |
Midterms | 3 | 15 |
Final | 3 | 15 |
Total Workload | 128 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |