LAW
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4631	Digital Strategies and New Trends	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Recommended Optional Program Components:	None
Course Objectives:	Digital marketing is the fastest growing area of business. This course provides an introduction to the field and explains its various roles in an organization's total marketing program. Students will learn about all facets of digital advertising practices.

Learning Outcomes

The students who have succeeded in this course;
I. will identify basic concepts of digital marketing.
II. will be able to identify diffrences between classic and digital media strategy.
III. will identify the new digital life concept in advertising.
IV. will grasp “What’s the Word of Mouse”
V. will be able to design digital advertising products.

Course Content

The digital age is changing everything, specially how comminication professionals communicate with consumers. In this lecture course, the defining concepts, differences, and current practices of digital advertising are covered.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Digital Marketing. Differences between classical design and digital design.
2)	New rules of Marketing & Communication in digital design world.
3)	Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability.
4)	Digital Media Strategy and digital media products. Deadline for 1st Homework.
5)	SEM (Search Engine Marketing) and in text advertising (classical online advertising) Typography and Kinetic Typography in digital design.
6)	New online advertising.
7)	Word of Mouse and Mobile Advertising Deadline for 2nd Homework.
8)	Word of Mouse and Mobile Advertising
9)	Advergame and Microsites
10)	3. homework critics and general rewiev.
11)	Digital Marketing Communication concept. Advergame and Microsites
12)	Digital Marketing Communication concept. What’s next-near future: IPTV etc.
13)	Case studies: Classical advertising & digital advertising.
14)	Case studies: Classical advertising & digital advertising. Deadline for 4th Homework.

Sources

Course Notes / Textbooks:	• DigiMarketing: The Essential Guide to New Media and Digital Marketing, Kent Wertime, Ian Fenwick
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	4	% 40
Midterms	1	% 15
Final	1	% 35
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 65
PERCENTAGE OF FINAL WORK		% 35
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Homework Assignments	13	56
Midterms	3	15
Final	3	15
Total Workload		128

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions.
2)	Have the knowledge of legal methodology and methods of comment.
3)	Comment the modern legal gains with the historical knowledge.
4)	Have the knowledge of philosophical currents of thought which are the bases of legal rules.
5)	Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them.
6)	Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine.
7)	Use at least one foreign language as scientific language.
8)	Have the knowledge of the political and juridical foundation of the state.
9)	Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development.
10)	Have the ability to resolve the disagreements which can violate the social order in national or international level.
11)	Have the ability to prevent the juridical disagreements between individuals.
12)	Have the knowledge of international and comparative law systems.
13)	Have the knowledge of the construction and the conduct of the national and international commercial relations.
14)	Use Turkish in an efficient way both verbal and written.
15)	Have the professional and ethical responsibility.
16)	Have the knowledge on the European Union’s legislation and institutions.
17)	Have the knowledge on juridical regulations and applications related to economical and financial mechanisms.
18)	Have the knowledge of the operation of the national and the international judicial bodies.