PHOTOGRAPHY AND VIDEO
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4631	Digital Strategies and New Trends	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Recommended Optional Program Components:	None
Course Objectives:	Digital marketing is the fastest growing area of business. This course provides an introduction to the field and explains its various roles in an organization's total marketing program. Students will learn about all facets of digital advertising practices.

Learning Outcomes

The students who have succeeded in this course;
I. will identify basic concepts of digital marketing.
II. will be able to identify diffrences between classic and digital media strategy.
III. will identify the new digital life concept in advertising.
IV. will grasp “What’s the Word of Mouse”
V. will be able to design digital advertising products.

Course Content

The digital age is changing everything, specially how comminication professionals communicate with consumers. In this lecture course, the defining concepts, differences, and current practices of digital advertising are covered.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Digital Marketing. Differences between classical design and digital design.
2)	New rules of Marketing & Communication in digital design world.
3)	Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability.
4)	Digital Media Strategy and digital media products. Deadline for 1st Homework.
5)	SEM (Search Engine Marketing) and in text advertising (classical online advertising) Typography and Kinetic Typography in digital design.
6)	New online advertising.
7)	Word of Mouse and Mobile Advertising Deadline for 2nd Homework.
8)	Word of Mouse and Mobile Advertising
9)	Advergame and Microsites
10)	3. homework critics and general rewiev.
11)	Digital Marketing Communication concept. Advergame and Microsites
12)	Digital Marketing Communication concept. What’s next-near future: IPTV etc.
13)	Case studies: Classical advertising & digital advertising.
14)	Case studies: Classical advertising & digital advertising. Deadline for 4th Homework.

Sources

Course Notes / Textbooks:	• DigiMarketing: The Essential Guide to New Media and Digital Marketing, Kent Wertime, Ian Fenwick
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	4	% 40
Midterms	1	% 15
Final	1	% 35
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 65
PERCENTAGE OF FINAL WORK		% 35
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Homework Assignments	13	56
Midterms	3	15
Final	3	15
Total Workload		128

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media.
2)	Ability to understand, analyze and evaluate theories, concepts and uses of photography and video.
3)	Ability to employ theoretical knowledge in the areas of the use of photography and video.
4)	Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video.
5)	Ability in problem solving in relation to projects in photography and video.
6)	Ability to generate innovative responses to particular and novel requirements in photography and video.
7)	Understanding and appreciation of the roles and potentials of the image across visual culture
8)	Ability to communicate distinctively by means of photographic and video images.
9)	Experience of image post-production processes and ability to develop creative outcomes through this knowledge.
10)	Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media.
11)	Ability to understand, analyze and evaluate global, regional and local problematics in visual culture.
12)	Knowledge of and ability to make a significant contribution to the goals of public communication.
13)	Enhancing creativity via interdisciplinary methods to develop skills for realizing projects.
14)	Gaining general knowledge about the points of intersection of communication, art and technology.