| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
|
| 2) |
New rules of Marketing & Communication in digital design world. |
|
| 3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
|
| 4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
|
|
| 5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
|
|
| 6) |
New online advertising. |
|
| 7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
|
| 8) |
Word of Mouse and Mobile Advertising |
|
| 9) |
Advergame and Microsites |
|
| 10) |
3. homework critics and general rewiev. |
|
| 11) |
Digital Marketing Communication concept.
Advergame and Microsites
|
|
| 12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
|
|
| 13) |
Case studies: Classical advertising & digital advertising. |
|
| 14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To correctly identify the problems and to be able to ask the correct questions |
|
| 2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems |
|
| 3) |
To be able to identify business processes and use them to increase the productivity in logistics system. |
|
| 4) |
To be fully prepared for a graduate study |
2 |
| 5) |
Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively.
internet and the electronic world |
|
| 6) |
To understand the components of logistics as well as the importance of the coordination among these components.
|
|
| 7) |
To know the necessary ingredients for improving the productivity in business life |
|
| 8) |
To think innovatively and creatively in complex situations |
4 |
| 9) |
To act and think both regionally and internationally |
|
| 10) |
To understand the demands and particular questions of globalization |
|
| 11) |
Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. |
|
| 12) |
To be able to use at least one foreign language both for communication and academic purposes |
2 |
| 13) |
To acquire leadership qualities but also to know how to be a team member |
|
| 14) |
To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
