Week |
Subject |
Related Preparation |
1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
|
2) |
New rules of Marketing & Communication in digital design world. |
|
3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
|
4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
|
|
5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
|
|
6) |
New online advertising. |
|
7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
|
8) |
Word of Mouse and Mobile Advertising |
|
9) |
Advergame and Microsites |
|
10) |
3. homework critics and general rewiev. |
|
11) |
Digital Marketing Communication concept.
Advergame and Microsites
|
|
12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
|
|
13) |
Case studies: Classical advertising & digital advertising. |
|
14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
|
|
Program Outcomes |
Level of Contribution |
1) |
Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information |
|
2) |
Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. |
|
3) |
Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. |
|
4) |
Can communicate orally and in writing with a good knowledge of English grammar. |
|
5) |
He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. |
|
6) |
Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. |
|
7) |
He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. |
|
8) |
Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. |
|
9) |
With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
|