ECONOMICS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4631	Digital Strategies and New Trends	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Recommended Optional Program Components:	None
Course Objectives:	Digital marketing is the fastest growing area of business. This course provides an introduction to the field and explains its various roles in an organization's total marketing program. Students will learn about all facets of digital advertising practices.

Learning Outcomes

The students who have succeeded in this course;
I. will identify basic concepts of digital marketing.
II. will be able to identify diffrences between classic and digital media strategy.
III. will identify the new digital life concept in advertising.
IV. will grasp “What’s the Word of Mouse”
V. will be able to design digital advertising products.

Course Content

The digital age is changing everything, specially how comminication professionals communicate with consumers. In this lecture course, the defining concepts, differences, and current practices of digital advertising are covered.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Digital Marketing. Differences between classical design and digital design.
2)	New rules of Marketing & Communication in digital design world.
3)	Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability.
4)	Digital Media Strategy and digital media products. Deadline for 1st Homework.
5)	SEM (Search Engine Marketing) and in text advertising (classical online advertising) Typography and Kinetic Typography in digital design.
6)	New online advertising.
7)	Word of Mouse and Mobile Advertising Deadline for 2nd Homework.
8)	Word of Mouse and Mobile Advertising
9)	Advergame and Microsites
10)	3. homework critics and general rewiev.
11)	Digital Marketing Communication concept. Advergame and Microsites
12)	Digital Marketing Communication concept. What’s next-near future: IPTV etc.
13)	Case studies: Classical advertising & digital advertising.
14)	Case studies: Classical advertising & digital advertising. Deadline for 4th Homework.

Sources

Course Notes / Textbooks:	• DigiMarketing: The Essential Guide to New Media and Digital Marketing, Kent Wertime, Ian Fenwick
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	4	% 40
Midterms	1	% 15
Final	1	% 35
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 65
PERCENTAGE OF FINAL WORK		% 35
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Homework Assignments	13	56
Midterms	3	15
Final	3	15
Total Workload		128

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	As a world citizen, she is aware of global economic, political, social and ecological developments and trends.
2)	He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning.
3)	Absorbs basic economic principles and analysis methods and uses them to evaluate daily events.
4)	Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders.
5)	Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions.
6)	Comprehends new ways of doing business using digital technologies. and new market structures.
7)	Takes critical approach to economic and social problems and develops analytical solutions.
8)	Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods.
9)	In the works he/she contributes, observes individual and social welfare together and with an ethical perspective.
10)	Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines.
11)	Generates original and innovative ideas in the works she/he contributes as part of a team.