Week |
Subject |
Related Preparation |
1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
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2) |
New rules of Marketing & Communication in digital design world. |
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3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
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4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
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5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
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6) |
New online advertising. |
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7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
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8) |
Word of Mouse and Mobile Advertising |
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9) |
Advergame and Microsites |
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10) |
3. homework critics and general rewiev. |
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11) |
Digital Marketing Communication concept.
Advergame and Microsites
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12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
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13) |
Case studies: Classical advertising & digital advertising. |
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14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
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Program Outcomes |
Level of Contribution |
1) |
Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice. |
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2) |
Possess basic knowledge about the causes and effects of political transformations in societies. |
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3) |
Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences. |
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4) |
Recognize historical patterns while evaluating contemporary political and social developments. |
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5) |
Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy. |
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6) |
Conduct studies in the field professionally, both independently or as a team member. |
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7) |
Possess consciousness about lifelong learning based on Research & Development. |
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8) |
Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies. |
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9) |
Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives. |
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10) |
Possess the habit to monitor domestic and foreign policy agenda as well as international developments. |
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11) |
Possess competence to interpret the new political actors, theories and concepts in a global era. |
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12) |
Evaluate the legal and ethical implications of advanced technologies on politics. |
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