PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IF4420 | Mergers and Acquisitions | Spring | 3 | 0 | 3 | 9 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi BAHAR KÖSEOĞLU |
Course Lecturer(s): |
Dr. Öğr. Üyesi UMUT UĞURLU Prof. Dr. İPEK ALTINBAŞAK FARİNA |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims at providing students an analytical and theoretical framework to understand the M&A process and will also use cases and real-world applications to develop skills necessary to evaluate and implement a transaction. |
The students who have succeeded in this course; The student who successfully completes this course; I. will have a thorough knowledge of the value drivers of a company II.Will be able to assess a company within the context of its competitive advantage and the industry it operates in III.Will learn the process of M&A of a company IV.Will know the difference of the M&A process from the buyer or seller perspectives V.Be able to do basic company valuation VI Have an insight to the participants of the M&A process, negotiation process and the legal documents involved in M&A process. |
Valuation, valuation techniques, M&A process, Negotiations |
Week | Subject | Related Preparation |
1) | Why companies are bought or sold? | |
2) | Why the industry in which the company operates is important? Hence industry analysis | |
3) | What make the medium and small companies differ from the big ones | |
5) | Valuation II | |
5) | What are the value drivers of a company? | |
6) | Valuation II | |
7) | Most used valuation techniques | |
8) | Other valuation techniques | |
9) | M&A process | |
10) | M&A milestones | |
11) | Negotiation I | |
12) | Negotiation II | |
13) | Due diligence | |
14) | Wrap up |
Course Notes / Textbooks: | Mergers & Acquisitions ,A. Sherman and Milledge Hart (2006), Investment Valuation, Aswath Damodaran (2002) |
References: | Yok / None |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 4 | 56 |
Homework Assignments | 1 | 35 | 35 |
Midterms | 1 | 40 | 40 |
Final | 1 | 45 | 45 |
Total Workload | 218 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |