PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA4948 | Organizational Behavior | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ELA ÜNLER |
Recommended Optional Program Components: | None |
Course Objectives: | Organizational Behavior deals with organizations and employees within the organizations. The purpose of the course is to understand the behavior, perception and attitudes of each individual in the company. This information gathered from the employees directly affect the well-being, performance and effectiveness of the organization. OB has four characteristics: one, it is grounded in the scientific method. Second, it studies individuals, groups, and organizations. Third, it is interdisciplinary in nature. And fourth, OB is used as the basis for enhancing organizational effectiveness and individual well-being. After completed the course, you should: (i) analyze individual and group behavior; (ii) understand different work groups, cultures and environments affect an individual behavior; (iii) be well experienced in developing actions to different employees according to their perceptions and attitudes. |
The students who have succeeded in this course; The students who have succeeded in this course; 1. Explore different levels of analysis in Organizational Behavior 2. Understand how different diciplines contribute to OB 3. Understand individual differences need to be counted in work settings 4. Develop motivational strategies in increasing employee engagement 5. Explore innovative ways in measuring employee attitudes 6. Enable to read employee specific behavioral problems 7. Develop powerful discourses about employee-manager relationship |
1st Week: What is Organizational Behavior 2nd Week: Foundations of Individual Behavior 3rd Week: Attitudes and Job Satisfaction 4th Week: Personality and Values 5th Week: Perception and Individual Decision Making 6th Week: Motivation Concepts 7th Week: Midterm 8th Week: Motivation: From Concepts to Applications 9th Week: Emotions and Moods 10th Week: Foundations of Group Behavior and Understanding Work Teams 11th Week: Communication 12th Week: Basic Approaches to Leadership and Contemporary Issues in Leadership 13th Week: Power and Politics 14th Week: Conflict and Negotiation |
Week | Subject | Related Preparation |
1) | 1st Week: What is Organizational Behavior | |
2) | 2nd Week: Foundations of Individual Behavior | |
3) | 3rd Week: Attitudes and Job Satisfaction | |
4) | 4th Week: Personality and Values | |
5) | 5th Week: Perception and Individual Decision Making | |
6) | 6th Week: Motivation Concepts | |
7) | 7th Week: Review | |
8) | 8th Week: Motivation: From Concepts to Applications | |
9) | 9th Week: Emotions and Moods | |
10) | 10th Week: Foundations of Group Behavior and Understanding Work Teams | |
11) | 11th Week: Communication | |
12) | 12th Week: Basic Approaches to Leadership and Contemporary Issues in Leadership | |
13) | 13th Week: Power and Politics | |
14) | 14th Week: Conflict and Negotiation |
Course Notes / Textbooks: | Text Book Organizational Behavior (2007), 14th ed., by Robbins & Judge, Prentice Hall. |
References: | Optional Text Organizational Behavior 12th ed. (2011), by Fred Luthans, McGraw Hill |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 10 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 41 |
Study Hours Out of Class | 15 | 110 |
Homework Assignments | 10 | 10 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 165 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |