COMPUTER ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4311	Strategic Management	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. AHMET ERKUŞ
Course Lecturer(s):	Assoc. Prof. HAVVA PINAR İMER Prof. Dr. AHMET ERKUŞ
Recommended Optional Program Components:	None
Course Objectives:	Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically.

Learning Outcomes

The students who have succeeded in this course;
Students who successfully complete this course;
1. Knows the importance and necessity of strategic management in terms of institutions.
2. Can understand the strategic decisions taken by institutions and have the ability to make strategic planning.
3. To be able to analyze internal and external environment in order to create strategies.
4. Will be able to explain the basic concepts, principles and practices related to strategy formulation and implementation.
5. Strategies can be created with different perspectives and can use information about their implementation.
6. Analyze and evaluate real-life companies and develop creative solutions from a strategic management perspective.

Course Content

1st Week: Introduction.
2nd Week: Basic concepts of strategic management.
3rd Week: Developing a strategic vision, setting objectives and crafting a strategy.
4th Week: Environmental scanning: Analyzing the macro-environment.
5th Week: Environmental scanning: Analyzing the competitive environment.
6th Week: Internal scanning: Organizational analysis.
7th Week: Strategy formulation: Situational analysis (SWOT).
8th Week: Midterm
9th Week: Generating alternative strategies using a SWOT matrix.
10th Week: The generic competitive strategies and cooperative strategies.
11th Week: Corporate strategy and directional strategy.
12th Week: International entry, stability and retrenchment strategies.
13th Week: Portfolio analysis.
14th Week: General wrap-up.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: Introduction.
2)	2nd Week: Basic concepts of strategic management.
3)	3rd Week: Developing a strategic vision, setting objectives and crafting a strategy.
4)	4th Week: Environmental scanning: Analyzing the macro-environment:
5)	5th Week: Environmental scanning: Analyzing the competitive environment.
6)	6th Week: Internal scanning: Organizational analysis.
7)	7th Week: Strategy formulation: Situational analysis (SWOT).
8)	8th Week: Review
9)	9th Week: Generating alternative strategies using a SWOT matrix.
10)	10th Week: The generic competitive strategies and cooperative strategies
11)	11th Week: Corporate strategy and directional strategy
12)	12th Week: International entry, stability and retrenchment strategies.
13)	13th Week: Portfolio analysis.
14)	14th Week: General wrap-up.

Sources

Course Notes / Textbooks:

Required Texts:

Crafting & Executing Strategy: The Quest for Competitive Advantage (2011, 18th edition) Arthur A. Thompson, J.E. Gamble ve A.J. Strictland, McGraw-Hill.

Strategic Management and Business Policy (2008, 11th edition) by Thomas L. Wheelen and J. David Hunger, Prentice Hall.

References:

İşletmelerde Stratejik Yönetim (2004) by Hayri Ülgen and S. Kadri Mirze, Literatür Yayıncılık, İstanbul.

Stratejik Yönetim ve İşletme Politikası (2003, 6. Baskı) by Ömer Dinçer, Beta Yayıncılık.

Financial Times, Fortune, Bloomberg Business Week, The Economist, Harvard Business Review, Business Strategy Review dergilerinin son sayıları ile Capital ve Infomag gibi Türkçe dergiler ile günlük gazetelerin ekonomi ve iş dünyası ile ilgili kısımları.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Quizzes	5	% 15
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Study Hours Out of Class	15	108
Quizzes	5	10
Midterms	1	2
Final	1	2
Total Workload		162

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.	2
3)	Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.	3
4)	Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively.
5)	Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics.	3
6)	Ability to work effectively within and multi-disciplinary teams; individual study skills.	2
7)	Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8)	Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously.
9)	To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
10)	Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
11)	Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions.