| Week |
Subject |
Related Preparation |
| 1) |
Course introduction, Curriculum description, Introduction to e-commerce. |
|
| 2) |
Introduction to e-commerce, definition, scope and basic statistics of e-commerce, E-commerce and Traditional Commerce, History of E-Commerce, Importance of EDI, features and benefits, Effects, Challenges and Limitations of E-Commerce, Supply chain management & E-Commerce, E-Commerce infrastructure. |
|
| 3) |
Basic concepts and business models in e-commerce: Business to Business, Business to Customers, Customers to Customers, Business to Government, Business to Employee, E-Commerce strategy, Factors affecting successful e-commerce. |
Deadline to form the groups and inform the instructor. |
| 4) |
Marketing strategies and E-Commerce: Website - Website components, Concept and Design website for E–Commerce,
Corporate Website – Portal – Search Engine – Internet Advertising, the emergence of the Internet as a competitive advertising media, Internet advertising models , Mobile Commerce.
|
|
| 5) |
E-Commerce Security and Payment Systems Prepaid and Postpaid payment systems, e– cash, e check, Smart Card, Credit Card |
|
| 6) |
Digital marketing, Digital transformation framework: Digital transformation pyramid: Business model/business strategy Corporate execution/business model, operations, enabling technologies, Artificial intelligence, Industry 5.0 |
|
| 7) |
Quiz |
Topics covered between the 1st and 6th weeks should be studied. |
| 8) |
Internet marketing, purpose of Internet marketing. Purposes of internet marketing communication. Internet marketing, purpose of Internet marketing. Purposes of internet marketing communication |
|
| 9) |
Digital Marketing Channels in E-Commerce , Mobile Marketing |
|
| 10) |
Effect of Social Media on E-Commerce, Influencer Marketing |
|
| 11) |
Consumer Behavior Market Research and Advertising |
|
| 12) |
Permission Marketing and Customer Relationship Management in E-Commerce |
|
| 13) |
Presentation |
|
| 14) |
Presentation |
|
| Course Notes / Textbooks: |
Kalakota, Ravi, “Frontiers of Electronic Commerce”, 2004, Addison – Wesley, Delhi.
Rayport, Jeffrey F. and Jaworksi, Bernard J, “Introduction to E–Commerce”, 2003,
E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 110-117
|
| References: |
Lecturer's Slides |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field. |
2 |
| 2) |
To act in accordance with ethical principles and values in professional practice. |
1 |
| 3) |
To use life-long learning, problem-solving and critical thinking skills. |
4 |
| 4) |
To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care. |
1 |
| 5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
3 |
| 6) |
To have skills for training and consulting according to health education needs of individual, family and the community. |
1 |
| 7) |
To be sensitive to health problems of the community and to be able to offer solutions. |
3 |
| 8) |
To be able to use skills for effective communication. |
5 |
| 9) |
To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively. |
1 |
| 10) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
1 |
| 11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
1 |
| 12) |
To be a role model with contemporary and professional identity. |
4 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
