| Week |
Subject |
Related Preparation |
| 1) |
Course introduction, Curriculum description, Introduction to e-commerce. |
|
| 2) |
Introduction to e-commerce, definition, scope and basic statistics of e-commerce, E-commerce and Traditional Commerce, History of E-Commerce, Importance of EDI, features and benefits, Effects, Challenges and Limitations of E-Commerce, Supply chain management & E-Commerce, E-Commerce infrastructure. |
|
| 3) |
Basic concepts and business models in e-commerce: Business to Business, Business to Customers, Customers to Customers, Business to Government, Business to Employee, E-Commerce strategy, Factors affecting successful e-commerce. |
Deadline to form the groups and inform the instructor. |
| 4) |
Marketing strategies and E-Commerce: Website - Website components, Concept and Design website for E–Commerce,
Corporate Website – Portal – Search Engine – Internet Advertising, the emergence of the Internet as a competitive advertising media, Internet advertising models , Mobile Commerce.
|
|
| 5) |
E-Commerce Security and Payment Systems Prepaid and Postpaid payment systems, e– cash, e check, Smart Card, Credit Card |
|
| 6) |
Digital marketing, Digital transformation framework: Digital transformation pyramid: Business model/business strategy Corporate execution/business model, operations, enabling technologies, Artificial intelligence, Industry 5.0 |
|
| 7) |
Quiz |
Topics covered between the 1st and 6th weeks should be studied. |
| 8) |
Internet marketing, purpose of Internet marketing. Purposes of internet marketing communication. Internet marketing, purpose of Internet marketing. Purposes of internet marketing communication |
|
| 9) |
Digital Marketing Channels in E-Commerce , Mobile Marketing |
|
| 10) |
Effect of Social Media on E-Commerce, Influencer Marketing |
|
| 11) |
Consumer Behavior Market Research and Advertising |
|
| 12) |
Permission Marketing and Customer Relationship Management in E-Commerce |
|
| 13) |
Presentation |
|
| 14) |
Presentation |
|
| Course Notes / Textbooks: |
Kalakota, Ravi, “Frontiers of Electronic Commerce”, 2004, Addison – Wesley, Delhi.
Rayport, Jeffrey F. and Jaworksi, Bernard J, “Introduction to E–Commerce”, 2003,
E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 110-117
|
| References: |
Lecturer's Slides |
| |
Program Outcomes |
Level of Contribution |
| 1) |
Be able to specify functional and non-functional attributes of software projects, processes and products. |
|
| 2) |
Be able to design software architecture, components, interfaces and subcomponents of a system for complex engineering problems. |
|
| 3) |
Be able to develop a complex software system with in terms of code development, verification, testing and debugging. |
|
| 4) |
Be able to verify software by testing its program behavior through expected results for a complex engineering problem. |
|
| 5) |
Be able to maintain a complex software system due to working environment changes, new user demands and software errors that occur during operation. |
|
| 6) |
Be able to monitor and control changes in the complex software system, to integrate the software with other systems, and to plan and manage new releases systematically. |
|
| 7) |
Be able to identify, evaluate, measure, manage and apply complex software system life cycle processes in software development by working within and interdisciplinary teams. |
|
| 8) |
Be able to use various tools and methods to collect software requirements, design, develop, test and maintain software under realistic constraints and conditions in complex engineering problems. |
|
| 9) |
Be able to define basic quality metrics, apply software life cycle processes, measure software quality, identify quality model characteristics, apply standards and be able to use them to analyze, design, develop, verify and test complex software system. |
|
| 10) |
Be able to gain technical information about other disciplines such as sustainable development that have common boundaries with software engineering such as mathematics, science, computer engineering, industrial engineering, systems engineering, economics, management and be able to create innovative ideas in entrepreneurship activities. |
4 |
| 11) |
Be able to grasp software engineering culture and concept of ethics and have the basic information of applying them in the software engineering and learn and successfully apply necessary technical skills through professional life. |
3 |
| 12) |
Be able to write active reports using foreign languages and Turkish, understand written reports, prepare design and production reports, make effective presentations, give clear and understandable instructions. |
|
| 13) |
Be able to have knowledge about the effects of engineering applications on health, environment and security in universal and societal dimensions and the problems of engineering in the era and the legal consequences of engineering solutions. |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
