Week |
Subject |
Related Preparation |
1) |
Introduction to Internet Marketing |
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2) |
History of the www, Internet Basics |
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3) |
Digital Business Models |
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4) |
Marketing Mix & Digital Media |
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5) |
Services Industries at the www |
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6) |
e- Commerce, Payments, Security, Legal and Ethical Issues |
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7) |
Review |
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8) |
Principles of Webpage Design |
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9) |
Changing Rules of Marketing, Advertising and PR |
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10) |
E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games |
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11) |
Blogs, Microblogs, Forums, Wikies, Podcasting |
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12) |
Search Engine Optimization |
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13) |
Mobile Marketing |
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14) |
The Future of e-Business |
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Program Outcomes |
Level of Contribution |
1) |
Adequate knowledge in mathematics, science and electric-electronic engineering subjects; ability to use theoretical and applied information in these areas to model and solve engineering problems. |
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2) |
Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose. |
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3) |
Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) |
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4) |
Ability to devise, select, and use modern techniques and tools needed for electrical-electronic engineering practice; ability to employ information technologies effectively. |
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5) |
Ability to design and conduct experiments, gather data, analyze and interpret results for investigating engineering problems. |
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6) |
Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. |
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7) |
Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. |
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8) |
Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. |
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9) |
Awareness of professional and ethical responsibility. |
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10) |
Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. |
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11) |
Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions. |
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