Week |
Subject |
Related Preparation |
1) |
Introduction to Internet Marketing |
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2) |
History of the www, Internet Basics |
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3) |
Digital Business Models |
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4) |
Marketing Mix & Digital Media |
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5) |
Services Industries at the www |
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6) |
e- Commerce, Payments, Security, Legal and Ethical Issues |
|
7) |
Review |
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8) |
Principles of Webpage Design |
|
9) |
Changing Rules of Marketing, Advertising and PR |
|
10) |
E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games |
|
11) |
Blogs, Microblogs, Forums, Wikies, Podcasting |
|
12) |
Search Engine Optimization |
|
13) |
Mobile Marketing |
|
14) |
The Future of e-Business |
|
|
Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
|
2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. |
|
3) |
Qualify in design directing through analysis and design processes. |
|
4) |
Display creative thinking, approach and production process skills. |
|
5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. |
|
6) |
Identify complementary design solutions in the visual field in order to solve communication problems. |
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7) |
Perform necessary operational skills in order to finalize products in the visual communication design field. |
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8) |
Evaluate recent design trends and the evolving aesthetic perspectives. |
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9) |
Use recent design softwares that coincide with the developing information technologies and communication channels. |
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10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field. |
|
11) |
Perform necessary time management in order to complete a visual communication design project. |
|
12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. |
|
13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. |
|
14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
3 |