BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ECONOMICS AND FINANCE | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA4214 | E-Business and Internet Marketing | Spring | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Recommended Optional Program Components: | None |
| Course Objectives: | The purpose of the e-Business and Internet Marketing class is to give you a fundamental understanding about planning and managing of different marketing activities on the web. |
Learning Outcomes
|
The students who have succeeded in this course; The students who have succeeded in this course; 1 Identify problems and opportunities regarding e-business 2 Take a critical point of view 3 Create new ideas 4 Evaluate these ideas 5 Familiarize with e-marketing strategies 6 Describe in a professional way how the idea can be implemented and turned to a e-business. 7 Build marketing strategies for different types of e-businesses. |
Course Content
| Topics include internet basics, digital marketing, webpage design, search engine optimization, social media usage, viral marketing. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to Internet Marketing | |
| 2) | History of the www, Internet Basics | |
| 3) | Digital Business Models | |
| 4) | Marketing Mix & Digital Media | |
| 5) | Services Industries at the www | |
| 6) | e- Commerce, Payments, Security, Legal and Ethical Issues | |
| 7) | Review | |
| 8) | Principles of Webpage Design | |
| 9) | Changing Rules of Marketing, Advertising and PR | |
| 10) | E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games | |
| 11) | Blogs, Microblogs, Forums, Wikies, Podcasting | |
| 12) | Search Engine Optimization | |
| 13) | Mobile Marketing | |
| 14) | The Future of e-Business |
Sources
| Course Notes / Textbooks: | "Social Media Marketing", Melissa and Donald Barker & Nicholas Bormann, Cengage Learning, 2013. |
| References: | eMarketing eXcellence, Dave Chaffey & PR Smith, Elsevier Publishing, 2009 |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 15 |
| Project | 1 | % 30 |
| Midterms | 1 | % 25 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 41 |
| Study Hours Out of Class | 15 | 71 |
| Total Workload | 112 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. | 3 |
| 2) | Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. | 2 |
| 3) | Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. | 1 |
| 4) | Analyze the interventions of politics to the economics and vice versa. | 3 |
| 5) | Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. | 2 |
| 6) | Understand current and new economic events and how the new approaches to the economics are formed and evaluating. | 2 |
| 7) | Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. | 3 |
| 8) | Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. | 2 |
| 9) | Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. | 2 |
| 10) | Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. | 3 |