BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| FIRST AND EMERGENCY MEDICAL SERVICES (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA3567 | Principles of Marketing | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Associate (Short Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Course Lecturer(s): |
Assoc. Prof. GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA Prof. Dr. ELİF OKAN |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course is designed to familiarize participants with key marketing concepts and theories to effectively develop, evaluate, and implement marketing management strategies in dynamic environments. Emphasizing the evolving marketing landscape, the course will cover fundamental topics including the marketing concept, strategic planning, consumer behavior, and the elements of the marketing mix. Participants will explore segmentation, targeting, and positioning in depth. Learning will be reinforced through case studies and in-class discussions, with a focus on applying frameworks and conceptual tools to analyze problems and opportunities in marketing strategy development. |
Learning Outcomes
|
The students who have succeeded in this course; Upon successful completion of this course, students will be able to: 1. Define the basic concepts and processes related to marketing 2. Understand the role and importance of marketing for businesses 3. Evaluate the relationship and differences between macro-micro environmental factors and marketing 4. Become knowledgeable about market segmentation, target market selection, and positioning. 5. Gain knowledge of the marketing mix (product, price, promotion, and distribution). |
Course Content
| The teaching methods of the course are Technology-Enhanced Learning, Lecture, Discussion. Principles of Marketing course teaches the fundamental concepts, processes, and strategies of marketing. This course covers topics such as market research, target audience identification, and the marketing mix. Students will develop skills to create and implement effective marketing plans. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 2) | Chapter 1 | |
| 3) | Chapter 2 | Quiz |
| 4) | Chapter 3 | Quiz |
| 5) | Midterm 1 ONLINE | |
| 6) | Chapter 7 | Quiz |
| 7) | Chapter 8 | Quiz |
| 8) | Mid Term 2 in class | |
| 9) | Chapter 10 | Quiz |
| 10) | Chapter 12 | Quiz |
| 11) | Chapter 14 | Quiz |
| 12) | Chapter 15 | Quiz |
| 13) | Chapter 18 (creating competitive advantage) | Quiz |
| 14) | Review |
Sources
| Course Notes / Textbooks: | Kotler/Armstrong, Principles of Marketing, 18.edition, Global Edition. Pearson |
| References: | Students are expected to register for the online book( https://www.pearson.com/mylab) . This book will be used for Marketing Management course next semester!! So you will be using the same book for 2 courses. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 9 | % 15 |
| Midterms | 2 | % 40 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 12 | 36 |
| Study Hours Out of Class | 13 | 56 |
| Homework Assignments | 9 | 27 |
| Midterms | 2 | 4 |
| Final | 1 | 2 |
| Total Workload | 125 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to evaluate and apply the knowledge gained from theoretical and practical courses related to the field professionally | 1 |
| 2) | To be able to use terminology specific to the health field effectively | 1 |
| 3) | To know the legislation regarding his/her duties, rights and responsibilities and to act in accordance with professional ethical rules | 1 |
| 4) | To be able to use information and communication technologies on issues related to his/her field and effectively convey his/her professional knowledge through written, verbal and non-verbal communication | 1 |
| 5) | To be able to follow information in his/her field using a foreign language at a basic level | 1 |
| 6) | To be able to apply changing techniques and use new tools and devices depending on developing technology | 1 |
| 7) | To be able to update his/her knowledge, skills and competencies related to his/her field with the awareness of lifelong learning and improve himself/herself personally and professionally | 1 |
| 8) | To be able to prepare the ambulance for emergency calls and patient transfers and to know ambulance driving techniques | 1 |
| 9) | To be able to evaluate the incident scene and the patient and take necessary precautions | 1 |
| 10) | To have knowledge and be able to apply the use of medicines and medical interventions related to emergency care | 1 |
| 11) | To be able to apply professional skills required for preliminary diagnosis and pre-hospital emergency treatment | 1 |