MATHEMATICS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA3567 | Principles of Marketing | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ELİF OKAN |
Course Lecturer(s): |
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA Prof. Dr. ELİF OKAN |
Recommended Optional Program Components: | None |
Course Objectives: | The objective of the course is to introduce the participants with the marketing concepts and theories in order to develop, evaluate and implement marketing management strategies in complex environments. |
The students who have succeeded in this course; The students who have succeeded in this course; 1. Explains the basic concepts and theories of the marketing discipline with an interdisciplinary perspective. 2. Understands the interaction between market and customer within the marketing system. 3. Knows the importance of marketing information and market research methods 4. Can explain why and how consumer behavior occurs 5. Knows market segmentation, targeting and positioning 6. Knows the elements of the marketing mix 7. Understands competitive analysis and marketing strategies on a global and local scale |
Week | Subject | Related Preparation |
1) | Understanding Marketingin Creating and Capturing Customer Value and how companies can use their marketing strategies with Partnering to Build Customer Relationships | |
2) | Analyzing the Marketing Environment And Managing Marketing Information to Gain Customer Insights | |
3) | Understanding Consumer Markets and Consumer Buyer Behavior | |
4) | Analyzing Business Markets and Business Buyer Behavior | |
5) | Knowing how to create Customer-Driven Marketing Strategy: Creating Value for Target Customers | |
6) | Understanding the strategies associated with Products, Services, and Brands: Building Customer Value | |
7) | Identifying the process of developing New Products and Managing the Product Life Cycle | |
8) | Learning to design Pricing Strategies in order to Understand and Capture Customer Value | |
9) | Identifying the ways to design Marketing Channels: Delivering Customer Value and the roles / functions of Retailing and Wholesaling | |
10) | Learning to Communicate Customer Value through the use of Advertising and Public Relations | |
11) | Understanding the effective use of Personal Selling,Sales Promotion ;Direct and Online Marketing in Building Direct Customer Relationships | |
12) | Finding ways in Creating Competitive Advantage | |
13) | Getting acquianted with The Global Marketplace | |
14) | Understanding the importance of Sustainable Marketing: Social Responsibility and Ethics |
Course Notes / Textbooks: | Principles of Marketing, 14/E Kotler & Armstrong 2012 | Prentice Hall | Published: 01/27/2011 ISBN-10: 0132167123 | ISBN-13: 9780132167123 |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 5 |
Quizzes | 3 | % 5 |
Homework Assignments | 7 | % 10 |
Presentation | 3 | % 15 |
Project | 2 | % 20 |
Midterms | 20 | % 20 |
Final | 25 | % 25 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Presentations / Seminar | 7 | 7 |
Midterms | 13 | 13 |
Final | 16 | 66 |
Total Workload | 128 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To have a grasp of basic mathematics, applied mathematics and theories and applications in Mathematics | |
2) | To be able to understand and assess mathematical proofs and construct appropriate proofs of their own and also define and analyze problems and to find solutions based on scientific methods, | |
3) | To be able to apply mathematics in real life with interdisciplinary approach and to discover their potentials, | |
4) | To be able to acquire necessary information and to make modeling in any field that mathematics is used and to improve herself/himself, | 4 |
5) | To be able to tell theoretical and technical information easily to both experts in detail and non-experts in basic and comprehensible way, | |
6) | To be familiar with computer programs used in the fields of mathematics and to be able to use at least one of them effectively at the European Computer Driving Licence Advanced Level, | |
7) | To be able to behave in accordance with social, scientific and ethical values in each step of the projects involved and to be able to introduce and apply projects in terms of civic engagement, | |
8) | To be able to evaluate all processes effectively and to have enough awareness about quality management by being conscious and having intellectual background in the universal sense, | 4 |
9) | By having a way of abstract thinking, to be able to connect concrete events and to transfer solutions, to be able to design experiments, collect data, and analyze results by scientific methods and to interfere, | |
10) | To be able to continue lifelong learning by renewing the knowledge, the abilities and the competencies which have been developed during the program, and being conscious about lifelong learning, | |
11) | To be able to adapt and transfer the knowledge gained in the areas of mathematics ; such as algebra, analysis, number theory, mathematical logic, geometry and topology to the level of secondary school, | |
12) | To be able to conduct a research either as an individual or as a team member, and to be effective in each related step of the project, to take role in the decision process, to plan and manage the project by using time effectively. |