BANKING AND INSURANCE MANAGEMENT (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INT4921	Design Semiotics	Spring	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. SEZİN HATİCE TANRIÖVER
Course Lecturer(s):	Assoc. Prof. SEZİN HATİCE TANRIÖVER
Recommended Optional Program Components:	None
Course Objectives:	This course aims to make students able to use knowledge of basic semiotics as a tool in designing process and as a method for the analysis and evaluations of the interior architectural projects.

Learning Outcomes

The students who have succeeded in this course;
I. Determining the parts constituting the structure of meaning
II. Defining the relations between design and meaning
III. Understanding of the basic components of Semiotics and by means of this, ability of analysing of products in various disciplines of design
IV. Establishing spatial equivalences of the components of basic Semiotics
V. Determining, interpreting and using of multi-leveled meanings in design.

Course Content

1.Introductıon
‘Design as Communication’
Movie and discussion
2.‘Design as Communication’
‘Parts of Meaning Production: Sender-receiver
3.‘Design as Communication’
‘Parts of Meaning Production: Massage –
(signifier / sign / signified)
(Movie:Limits of Control / Jim Jarmusch)
4.‘Design as Communication’
‘Parts of Meaning Production: Code
Movie and Discussion
5.‘Design as Communication’
‘Parts of Meaning Production: Context
6.‘Design as Communication’
‘Parts of Meaning Production: Channel
Reading and Discussion
7‘Design as Communication’
‘Parts of Meaning Production: Medium
8. Interpretations: ‘Design as Text’Concept
9. Interpretations: ‘Design as Text’Concept
10. Interpretations of Architectural SpaceConcept
11. Interpretations of Architectural Space
Individual Researches and Presentations
12. Interpretations of Architectural Space
Individual Researches and Presentations
13. Interpretations of Architectural Space
Individual Researches and Presentations
14. Review

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introductıon ‘Design as Communication’ Movie and discussion
2)	‘Design as Communication’ ‘Parts of Meaning Production: Sender-receiver
3)	‘Design as Communication’ ‘Parts of Meaning Production: Massage – (signifier / sign / signified) (Movie:Limits of Control / Jim Jarmusch)
4)	‘Design as Communication’ ‘Parts of Meaning Production: Code Movie and Discussion
5)	‘Design as Communication’ ‘Parts of Meaning Production: Context
6)	‘Design as Communication’ ‘Parts of Meaning Production: Channel Reading and Discussion
7)	‘Design as Communication’ ‘Parts of Meaning Production: Medium
8)	Interpretations: ‘Design as Text’Concept
9)	Interpretations: ‘Design as Text’ Concept
10)	Interpretations of Architectural Space Concept
11)	Interpretations of Architectural Space Individual Researches and Presentations
12)	Interpretations of Architectural Space Individual Researches and Presentations
13)	Interpretations of Architectural Space Individual Researches and Presentations
14)	Review

Sources

Course Notes / Textbooks:	Chandler, Daniel. 2002. Semiotics: The Basics New York: Routledge / Barnard, Malcolm. 1996. Fashion as Communication. London: Routledge.
References:	Chandler, Daniel. 2002. Semiotics: The Basics New York: Routledge / Barnard, Malcolm. 1996. Fashion as Communication. London: Routledge.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Presentation	1	% 15
Project	1	% 15
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 45
PERCENTAGE OF FINAL WORK		% 55
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Presentations / Seminar	2	4	8
Project	3	4	12
Midterms	1	12	12
Final	1	12	12
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business.
2)	To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector.
3)	To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector.
4)	To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly.
5)	To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively.
6)	To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions.
7)	To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met.
8)	To have the competency to carry out the accountancy related to banking and insurance.
9)	To have the competency to build effective customer relations and to have effective communication and persuasion skills.
10)	To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge.