PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
TLL1003 | Turkish Language and Literature I | Fall | 2 | 0 | 2 | 2 |
Language of instruction: | Turkish |
Type of course: | Must Course |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Instructor KENAN SAYACI |
Course Lecturer(s): |
Instructor NEBİ CEYLAN Instructor KENAN SAYACI |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to lead students to use Turkish as a native language both effectively and grammatically correct in verbal communication and writing. In addition to language awareness, it plans on to give general knowledge on Turkish literature and its history, to improve the ability of analyzing, interpreting and analytically thinking with the examples of literary texts. |
The students who have succeeded in this course; The students who succeeded in this course; - will have the knowledge about the origin of languages, the theories of languages and the relation between language and culture. - will have competent knowledge of historical development of Turkish while analyzing the structure of Turkish. - will acquire writing ability effectively in conformity with grammar rules. - will be able to be able to discuss and write about sociological context of a given short stories, poems and related matters. |
General Knowledge About Language: the origin of languages, the theories of languages and the relation between language and culture. Grammar: Phonology, spelling rules, punctuation marks, expression disorder Turkish Culture: Analysis on the historical development of Turkish and discussion of contemporary problems of Turkish over selected articles. Short Stories and Poems: Analysis on a specific Turkish stories and poems. |
Week | Subject | Related Preparation |
1) | General Knowledge About Language | The origin of languages, the theories of languages and the relation between language and culture. |
2) | Grammar | Phonology |
3) | Grammar | Spelling rules |
4) | Grammar | Punctuation marks |
5) | Grammar | Expression disorder |
6) | Turkish Culture | “Türkçe Üzerine”, Alev Alatlı “Değişen Türkçemiz” “Türkçe Sorunu”, Murat Belge |
7) | Turkish Culture | “Türkçenin Geleceği”, Hayati Develi “Türkçenin Güncel Sorunları”, Prof. Dr. Cahit KAVCAR “Türkçenin Güncel Sorunları”, Prof. Dr. Şükrü Haluk Akalın |
8) | Short Story | “Pandomima”, Sami Paşazade Sezai “Ecir ve Sabır”, Hüseyin Rahmi Gürpınar “Ferhunde Kalfa”, Halit Ziya Uşaklıgil |
9) | Short Story | Himmet Çocuk”, Halide Edip Adıvar “Hanende Melek”, Sabahattin Ali |
10) | Short Story | “Lüzumsuz Adam”, Sait Faik Abasıyanık “Uyku”, Orhan Kemal “Parasız Yatılı”, Fürüzan |
11) | Short Story | “Usta Beni Öldürsene”, Bilge Karasu “Beyaz Mantolu Adam”, Oğuz Atay |
12) | Poetry | The poets and the piece of their poems: Yunus Emre, Hacı Bayram-ı Veli, Pir Sultan Abdal, Kaygusuz Abdal, Karacaoğlan, Dadaloğlu, Âşık Veysel, Fuzuli, Baki, Hayali, Nef’i, Nedim Bercesteler |
13) | Poetry | The poets and the piece of their poems: Ziya Paşa, Namık Kemal, Tevfik Fikret, Ahmet Haşim, Ziya Gökalp, Mehmet Akif Ersoy, Faruk Nafiz Çamlıbel, Orhan Veli Kanık, Neyzen Tevfik, Cahit Sıtkı Tarancı |
14) | Poetry | Nazım Hikmet, Necip Fazıl Kısakürek, Yahya Kemal Beyatlı, Asaf Halet Çelebi, Atilla İlhan, Özdemir Asaf, Cemal Süreya Turgut Uyar, Edip Cansever, Fazıl Hüsnü Dağlarca, İlhan Berk, Birhan Keskin |
15) | Final Exam | |
16) | Final Exam |
Course Notes / Textbooks: | Ders notları. |
References: | Mehmet Kaplan, Dili ve Kültür, İstanbul: Dergah Yayınları, 2001. Nihad Sami Banarlı, Türkçenin Sırları, İstanbul: L&M Yayıncılık, 2007. Doğan Aksan, Türkçenin Gücü, İstanbul: Bilgi Yayınevi, 2001 Tanzimattan Günümüze Türk Öykü Antolojisi, Der. Yaşar Nabi Nayır, Enver Ercan, İstanbul: Varlık, 1994. Çağdaş Türk Şiiri Antolojisi 1/2, Der. Mehmet Fuat, İstanbul: Adam, 1992. |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 6 | % 30 |
Midterms | 1 | % 10 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 2 | 6 | 12 |
Homework Assignments | 10 | 1 | 10 |
Midterms | 1 | 3 | 3 |
Final | 1 | 4 | 4 |
Total Workload | 57 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |