Week |
Subject |
Related Preparation |
1) |
Course presentation, Information about Chinese language and culture, Chinese Phonetic rules |
Handouts |
2) |
Introduction of Chinese Phonetic Transcription(Pinyin),practicing
four tones and variations,combinations of the initals and finals and pronunciation drills
|
Course book, handouts |
3) |
Combinations of the initals and finals,spelling rules,tone marks
Sing the Chinese Phonetic Alphabet song
|
Course book, handouts,CD |
4) |
Basic strokes of Chinese characters-writing the strokes,learning some basic Chinese characters and introduction some traditional characters |
Course book, handouts |
5) |
Revision and Quiz 1 |
Course book |
6) |
Greetings and leave-taking expressions, some personal pronouns, daily phrases ( 你 好 ! 再见 !) |
Course book, handouts,CD |
7) |
Classroom Chinese expressions & get to know each other |
Course book, handouts |
8) |
Verb “to be” ( 是 ) – introducing others, expressing gratitude |
Course book, handouts |
9) |
Revision and Quiz 2 |
Course book |
10) |
Simple, yes-no questions (…………. 吗?) |
Course book, handouts,CD |
11) |
Possessive pronouns, activities (listening and writing practices), Family members |
Course book, handouts,CD |
12) |
Oral Exam, “Wh” question words-who,numbers,sports |
Course book |
13) |
New traditional characters,activities(listening and reading practices) |
Course book, handouts, |
14) |
Review and Quiz 3 |
Course book |
|
Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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