PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0406 | German II | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | None |
Course Objectives: | Can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type. Can introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has. Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help. |
The students who have succeeded in this course; The students who succeeded in this course; -Listening: He/She will be able to comprehend familiar words about family and close relatives and very basic structures when spoken slowly and clearly. He/She will be able to understand a dialogue in a bar or restaurant when spoken very slowly and clearly. He/She will be able to understand basic structures regarding subjects which include professions when spoken slowly and clearly. -Reading: He/She will be able to understand familiar words and very simple sentences in written texts such as short messages, e-mails, jobs and menus. -Reciprocal speaking: He/She will be able to communicate in a simple way on condition that the person opposite his/her repeats what he said more slowly and if he can help her form the things he/she wants to say. (for example: introducing herself and her close family members/friends, ordering food or drinks in a bar and restaurant and asking for the bill) -Oral explanation: He/She will be able to use simple structures and sentences to describe himself/herself, his/her age, the place she lives in, her job, her close family members. -Writing: He/She will be able to introduce himself/herself and his/her close family members/friends by writing short and simple sentences. He/She can fill out forms which contain personal information such as name, surname, nationality, address and phone number. |
The aim of this course is to make students, who are Basic Users in the scope of Common European Framework of Reference, achieve A1 level, which is named as Breakthrough. |
Week | Subject | Related Preparation |
1) | Introduction speaking | |
2) | Subject: lifelong learning; Helping verb “können” / speaking: learning German | Schritte International 1 Lektion 7 |
3) | Helping verb “wollen”, “haben” with past tense | Lektion 7 |
4) | “sein”with past tense; noun building; subject: business and jobs / speaking: unusual jobs | Lektion 7 / Schritte International 2 Lektion 8 |
5) | State preposition “als”; adverb of time; preposition “vor”, “seit”, “sein” and “haben” with past tense / Ouiz I | Lektion 8 |
6) | “für” preposition; months / subject: foreign countries / speaking: hotel reception | Lektion 8 / 9 |
7) | Helping verb “müssen”; pronoun “man”; imperative | Lektion 9 |
8) | Helping verb “dürfen” | Lektion 9 |
9) | Subject: health / speaking: appointment / Human body and function; possessive pronoun | Lektion 10 |
10) | Helping verb: “sollen” | Lektion 10 |
11) | Subject: city trip / speaking: information with terminal / “mit” preposition | Lektion 11 |
12) | Variable prepositions “an, auf, hinter, in, neben, über, unter, vor, zwischen” / Quiz II | Lektion 11 |
13) | Adverb of place preposition “zu, nach, bei, in” | Lektion 11 |
14) | Revision | Lektion 11 |
Course Notes / Textbooks: | Schritte International 1 (Lektion 1, 2, 3, PONS, Wörterbuch4, 5, 6) Kursbuch und Arbeitsbuch, Hueber Verlag + CD, Türkisch Deutsch / Deutsch – Türkisch, Schritte International 1 (Lektion 1, 2, 3, 4, 5, 6) Kursbuch und Arbeitsbuch, Hueber Verlag + CD, PONS, Wörterbuch Türkisch Deutsch / Deutsch – Türkisch, |
References: | Übungsgrammatik für Anfänger, Renate Schritte Übungsgrammatik, S. Kalender/B. G. Schramm/F.Luscher, Hueber Verlag, Langenscheidt – Wörterbuch TürkischSpecht/B. Duckstein, Hueber Verlag, PONS Wörterbuch Englisch Deutsch / Deutsch –Deutsch / Deutsch – Türkisch, Englisch Übungsgrammatik für Anfänger, Renate Luscher, Hueber Verlag, Schritte Übungsgrammatik, S. Kalender/B. G. Schramm/F. Specht/B. Duckstein, Hueber Verlag, Langenscheidt – Wörterbuch Türkisch Deutsch / Deutsch – Türkisch, PONS Wörterbuch Englisch Deutsch / Deutsch – Englisch |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Application | 1 | % 15 |
Quizzes | 3 | % 15 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 1 | 2 | 2 |
Study Hours Out of Class | 14 | 1 | 14 |
Quizzes | 3 | 6 | 18 |
Midterms | 1 | 10 | 10 |
Final | 1 | 10 | 10 |
Total Workload | 96 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |