PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0401 | Arabic I | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Arapça |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | None |
Course Objectives: | Can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type. Can introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people s/he knows and things s/he has. Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help. |
The students who have succeeded in this course; The students who succeeded in this course; o Listening: S/he will be able to comprehend familiar words about family and close relatives and very basic structures when spoken slowly and clearly. o Reading: S/he will be able to understand familiar words and very simple sentences in written texts such as short messages, menus, and job applications. o Spoken Interaction: S/he will be able to communicate in a simple way on condition that the person opposite her repeats what he said more slowly and if he can help her form the things s/he wants to say.(for example: introducing herself and her close family members/friends, ordering food or drinks in a restaurant and asking for the bill); o Spoken Production: S/he will be able to use simple structures and sentences to describe herself, her age, the place she lives in, her job and her close family members. o Writing: S/he will be able to introduce her/himself and her/his close family members/friends by |
The aim of this course is to make students, who are Basic Users in the scope of Common European Framework of Reference, achieve A1 level, which is named as Breakthrough. |
Week | Subject | Related Preparation |
1) | Orientation/ Introducing Arabic I program to students/ Having a general idea about the language. Introduction to the Arabic alphabet and the letters. Power point presentation. | Arabic Course, Fono Open Education Inst. Publications, Book 1, Istanbul, 1998 / Worksheets |
2) | Introducing oneself (asking and telling name), and Greetings. Silent letters and the vowel sounds and their signs. | Arabic Course, Fono Open Education Inst. Publications, Book 1, Istanbul, 1998 / Worksheets |
3) | Counting from 0 to 20, Asking and saying the nationality, asking and answering basic questions. | Arabic Course, Fono Open Education Inst. Publications, Book 1, Istanbul, 1998 / Worksheets |
4) | Pronouns. Formal / informal situations. Presenting one’s self in accordance with the samples provided. Subject verb agreement. | Arabic Course, Fono Open Education Inst. Publications, Book 1, Istanbul, 1998 / Worksheets |
5) | Learning about the professions, asking and telling the professions and workplaces. Counting from 20 to 100, asking and telling the age, phone number and address. Conjugating the regular verbs which end in –are in present tense. Negative sentences. | Modern Arapça 1 Doğu Dilleri Enstitüsü / İstanbul-Türkiye |
6) | Presenting the person in the picture according to the given information. Seeing which food/beverages are present in a restaurant, giving food/drink orders. (Singular and plural) | Teaching Arabic for non Arabic Speaker / Grammar and dialogues/ Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey |
7) | Presentation about menus, giving an order at a restaurant, names according to their kind and number. General revision. | Linguaphone “Lessons in Arabic” MCMLXXVII Linguaphone Inst. Ltd. London |
8) | Learning the days of the week, seasons, months and years. Linkers and negative sentences. | Arabic Course, Fono Open Education Inst. Publications, Book 1, Istanbul, 1998 / Worksheets |
9) | Learn to read the clock, the weather forecast and sentences and their elements. Power point presentation. | Arabic Course, Fono Open Education Inst. Publications, Book 1, Istanbul, 1998 / Worksheets |
10) | Talking and writing about the free time | Linguaphone “Lessons in Arabic” MCMLXXVII Linguaphone Inst. Ltd. London |
11) | Talking and writing about the free time | Arapça Kursu, Fono açıköğretim Kurumu Yayınları, Kitap 1, İstanbul, 1998/Worksheets |
12) | Describe holiday activities and booking an hotel room. Practice the prepositions. | Linguaphone “Lessons in Arabic” MCMLXXVII Linguaphone Inst. Ltd. London |
13) | Comparative and superlatives. Numbers after 100. Sentence practice + General revision. | Teaching Arabic for non Arabic Speaker / Grammar and dialogues/ Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey |
14) | Presentations | |
15) | Final Exam | |
16) | Final Exam |
Course Notes / Textbooks: | Arapça Kursu, Fono açıköğretim Kurumu Yayınları, Kitap 1, Istanbul, 1998 / Çalışma Kağıtları Linguaphone “Lessons in Arabic” MCMLXXVII Linguaphone Inst. Ltd. London Arabic Course, Fono Open Education Inst. Publications, Book 1, Istanbul, 1998 / Worksheets Linguaphone “Lessons in Arabic” MCMLXXVII Linguaphone Inst. Ltd. London |
References: | - Modern Arapça 1 Doğu Dilleri Enstitüsü / İstanbul-Türkiye - Ana dili Arapça olmayanlara arapça dersi / Gramer and dialog / Modern Arapça 1 Doğu Dilleri Enstitüsü / İstanbul-Türkiye - Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey - Teaching Arabic for non Arabic Speaker / Grammar and dialogues/ Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 5 |
Quizzes | 2 | % 20 |
Presentation | 1 | % 10 |
Midterms | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 2 | 28 |
Presentations / Seminar | 1 | 1 | 1 |
Homework Assignments | 10 | 2 | 20 |
Quizzes | 2 | 1 | 2 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 96 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |