PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0115 | Introduction to Art History | Fall | 3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Course Lecturer(s): |
Instructor BANU BİLGİCİOĞLU |
Recommended Optional Program Components: | None |
Course Objectives: | The course introduces the students to the worlds of art by providing an understanding to the cultural impressions in diverse chronological and geographical settings with an interdisciplinary scope. This course focuses on the the basic concepts of architecture, sculpture and painting in Western and non-Western cultures. |
The students who have succeeded in this course; •to develop a perspective on the history of art and the production of an artwork •to develop a visual sensitivity to the universal and intercultural dimensions of art •to illustrate the art trends, the artists and their works •to define and use the art terms and the aesthetic concepts •to compare the contemporary topics, the transitions and the trends in arts •to present ideas about arts visually, orally and in a written form •to comment on a work of art through its composition, topic and context |
What is Art, Who is the Artists? & Ancient Art and Archeology, Asian Arts “The Origin of Buddha Image” (Indian, Japan, China), Arts of the Middle Ages, Renaissance Art to Pre-Modern Styles. |
Week | Subject | Related Preparation |
1) | What is Art ? Who is Artist? | WÖLFFLIN, H.,Sanat Tarihinin Temel Kavramları,İstanbul,1985 |
2) | Ancient Art and Archeology | GOMBRICH, Sanatın Öyküsü, Bölüm 1 |
3) | Egyptian Art, Pyramids, Painting, Sculpture | FREEMAN, Charles, Mısır, Yunan ve Roma: Akdeniz Uygarlıkları, Çev. Kemal Angı, Dost Kitabevi, Ankara, 2003. GOMBRICH, Sanatın Öyküsü, Bölüm 2 |
4) | Ancient Greek Architecture | FREEMAN, Charles, Mısır, Yunan ve Roma: Akdeniz Uygarlıkları, Çev. Kemal Angı, Dost Kitabevi, Ankara, 2003. CARPENTER, Thomas H., Antik Yunan’da Sanat ve Mitoloji, Homer Kitabevi, İstanbul, 2002 GOMBRICH, Sanatın Öyküsü, Bölüm 3-4 |
5) | Ancient Greek Art- Painting-Sculpture | CARPENTER, Thomas H., Antik Yunan’da Sanat ve Mitoloji, Homer Kitabevi, İstanbul, 2002 FRIEDELL, Egon, Antik Yunan’ın Kültür Tarihi, Dost Kitabevi, Ankara, 2003. GOMBRICH, Sanatın Öyküsü, Bölüm 3-4 |
6) | Roman Art&Architecture -Cities | WHEELER, Mortimer, Roma Sanatı ve Mimarlığı, Homer Kitabevi, İstanbul, 2005 GOMBRICH, Sanatın Öyküsü, Bölüm 6 |
7) | Visit to İstanbul Archeology Museum | |
8) | Asian Arts “The Origin of Buddha Image” (Indian-China, Japan etc…) | GOMBRICH, Sanatın Öyküsü, Bölüm 7 ROWLAND, B., The Art and Architecture of India,Buddhist-Hindu-Jain,Penguin Books,1984 FISCHER, R.E., Buddhist Art and Architecture,Thames and Hudson,Londra 1993 |
9) | Christianity and Early Christian Art (Byzantine Period) | RODLAY, L., Byzantine Art and Archeology GOMBRICH, Sanatın Öyküsü, Bölüm 6 |
10) | Arts of the Middle Ages (early European cities, cathedrals , minor arts) | DUBY, George, Ortaçağ İnsanları ve Kültürü, İmge Kitabevi PANOFSKY, E., Gotik Mimarlık ve Skolastik Felsefe,Kabalcı Yayınevi,1998. PRIENE, Ortaçağ’da Kentler GOMBRICH, Sanatın Öyküsü, Bölüm 9-10 |
11) | Renaissance Art and Artists (in Italy) | MURRAY, P., The Architecture of the Italian Renaissance, Schocken Books, New York, 1970. ACKERMAN, James S., Distance Points: Essays in Theory and Renaissance Art and Architecture, MIT Pres, Cambridge, Ma BLUNT, Anthony, Artistic Theory in Italy 1450-1600, Oxford University Pres, London. BURCKHARDT JACOB, İtalya’da Rönesans Kültürü, II Cilt, Milli Eğitim Bakanlığı Yayınları. GOMBRICH, Sanatın Öyküsü, Bölüm 12-13 |
12) | Renaissance Art and Artists (in the North of Europe) | BURKE, P., Rönesans, Babil Kitapları, İstanbul. GOMBRICH, Sanatın Öyküsü, Bölüm 14/17 |
13) | Baroque Art | GOMBRICH, Sanatın Öyküsü, Bölüm 19-20 |
14) | Trends in Art | LYNTON, N.,Modern Sanatın Öyküsü |
Course Notes / Textbooks: | |
References: | GOMBRICH, E.H., The Story of Art, Phaidon BENTON, Jonetta Rebold- DI YANNI, Robert. Art and Culture, An Introduction to the Humanities, Volume I. CROIX, Horst de la- TANSEY, Richard G., Gardner’s Art, Through The Ages “Ancient, Medivial and Non- Europan Art”, Ninth Edit HARTT, Friedrich. Art, A History of Painting, Sculpture, Architecture, Fourth Edition. LYNTON, N.,Modern Sanatın Öyküsü BURKE, P., Rönesans, Babil Kitapları, İstanbul. MURRAY, P., The Architecture of the Italian Renaissance, Schocken Books, New York, 1970. ACKERMAN, James S., Distance Points: Essays in Theory and Renaissance Art and Architecture, MIT Pres, Cambridge, Ma BLUNT, Anthony, Artistic Theory in Italy 1450-1600, Oxford University Pres, London. BURCKHARDT JACOB, İtalya’da Rönesans Kültürü, II Cilt, Milli Eğitim Bakanlığı Yayınları. DUBY, George, Ortaçağ İnsanları ve Kültürü, İmge Kitabevi PANOFSKY, E., Gotik Mimarlık ve Skolastik Felsefe,Kabalcı Yayınevi,1998. PRIENE, Ortaçağ’da Kentler RODLAY, L., Byzantine Art and Archeology CARPENTER, Thomas H., Antik Yunan’da Sanat ve Mitoloji, Homer Kitabevi, İstanbul, 2002 FRIEDELL, Egon, Antik Yunan’ın Kültür Tarihi, Dost Kitabevi, Ankara, 2003. WÖLFFLIN, H.,Sanat Tarihinin Temel Kavramları,İstanbul,1985 ROWLAND, B., The Art and Architecture of India,Buddhist-Hindu-Jain,Penguin Books,1984 FISCHER, R.E., Buddhist Art and Architecture,Thames and Hudson,Londra 1993 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 15 |
Midterms | 1 | % 25 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Homework Assignments | 1 | 20 | 20 |
Midterms | 1 | 15 | 15 |
Final | 1 | 20 | 20 |
Total Workload | 97 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |