PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POL4992 | Honors Seminar | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Assoc. Prof. ESRA ALBAYRAKOĞLU |
Course Lecturer(s): |
Prof. Dr. YILMAZ ESMER |
Recommended Optional Program Components: | None |
Course Objectives: | POL4992 course highlights the central issues in political culture literature. Some of the central themes that the course will cover are civic culture, democratic political culture, civic virtue and cultural change. It starts with major theoretical approaches in the political culture literature. The course aims to address the following questions: How the norms and values known as political culture created and how can we can study and measure the political culture? What is the relationship between economic development and democracy? How are political institutions and democracy interrelated? The course also addresses the determinants of political participation. It discusses the main factors that can explain why the political attitudes and political support towards democracy varies between different cultural contexts. Different types of political communities will be examined. The course will make a comparative analysis of different regions of the world with respect to their elements of political culture. |
The students who have succeeded in this course; The students who have succeeded in this course; I. Understand major theories of Political Culture II. Acquire the ability to understand the findings of Political Culture research III. Attain competence to comprehend public opinion research IV. Possess the ability to make in-depth readings of the major political science works V. Compare different approaches to political culture literature VI. Compare political attitudes towards democracy and political regimes in different regions of the world VII. Possess the ability to formulate a research question on a relevant topic and to conduct a research study. VIII. Preparation and presentation of a research paper |
1st Week: General Framework for the analysis of Democratic Political Culture I 2nd Week: General Framework for the analysis of Democratic Political Culture II 3rd Week: Civic Culture 4th Week: Political support 5th Week: Civic virtues 6th Week: Types of Political Communities I- Islamic Culture 7th Week: Types of Political Communities II-Islamic Culture vis-à-vis Western Cultures 8th Week: Midterm 9th Week: Development of Democratic Political Culture I – Modernization and Cultural Change 10th Week: Development of Democratic Political Culture II- Cultural Change and Political Institutions 11th Week: Political Culture Research – Public Opinion Polls: Regions I, Western Europe and North America 12th Week: Political Culture Research – Public Opinion Polls: Regions II, Latin America, Southern Europe 13th Week: Political Culture Research – Public Opinion Polls: Regions II, Post-communist societies, Post-USSR vs. Eastern Europe 14th Week: General overview of the semester |
Week | Subject | Related Preparation |
1) | General Framework for the analysis of Democratic Political Culture | |
2) | Civic Culture | |
3) | Political support | |
4) | Civic virtues | |
5) | Types of Political Communities I- Islamic Culture | |
6) | Types of Political Communities II-Islamic Culture vis-à-vis Western Cultures | |
7) | Project Delivery | |
8) | Development of Democratic Political Culture I – Modernization and Cultural Change | |
9) | Development of Democratic Political Culture II- Cultural Change and Political Institutions | |
10) | Political Culture Research – Public Opinion Polls. I. Region : Western Europe and North America | |
11) | Political Culture Research – Public Opinion Polls: Regions II, Latin America, Southern Europe | |
12) | Political Culture Research – Public Opinion Polls: Regions III, Post-communist societies, Post-USSR vs. Eastern Europe | |
13) | Political culture in Turkey | |
14) | General overview of the semester |
Course Notes / Textbooks: | Lane Crothers and Charles Lockhart (eds.). 2000. Culture and Politics. New York: St. Martin’s Press. |
References: | Weekly assigned readings / Haftalık okumalar |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 13 | % 10 |
Project | 1 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 10 | |
PERCENTAGE OF FINAL WORK | % 90 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 13 | 83 |
Project | 13 | 26 |
Final | 1 | 2 |
Total Workload | 150 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |