BANKING AND INSURANCE MANAGEMENT (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ECO4224	Industrial Organizations	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. EMİN KÖKSAL
Course Lecturer(s):	Assoc. Prof. EMİN KÖKSAL
Recommended Optional Program Components:	Optional Course Materials: videos, games, etc.
Course Objectives:	The course is about firms in markets. It focuses on firm behavior in imperfectly competitive markets. It analyzes the acquisition and use of market power by firms, strategic interactions among firms, and the role of government competition policy. During the course we will approach this subject from both theoretical and applied perspectives.

Learning Outcomes

The students who have succeeded in this course;
1. Define market structure
2. Define market power
3. Analyze technology and costs
4. Analyze price discrimination under monopoly
5. Analyze product variety and quality under monopoly
6. Analyze quantity and price competition

Course Content

Market Structure & Market Power, Price Discrimination & Monopoly, Product Variety & Quality under Monopoly Static & Dynamic Games, Anti-competitive behaviors, Mergers

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction & Basic microeconomics
2)	Market Structure & Market Power
3)	Price Discrimination & Monopoly
4)	Product Variety & Quality under Monopoly
5)	Commodity Bundling & Tie-in Sales
6)	Static Games: Quantity v. Price Competition
7)	Review
8)	Dynamic Games: First & Second Movers
9)	Entry Deterrence & Predation
10)	Price Fixing & Repeated Games
11)	Horizontal Mergers
12)	Vertical & Conglomerate Mergers
13)	Vertical Restraints
14)	Advertising, Market Power & Information

Sources

Course Notes / Textbooks:	Industrial Organization: Contemporary Theory and Empirical Applications by PEPALL, RICHARDS and NORMAN (Blackwell Publishing, 2008, 4th edition)
References:	The Economist Businessweek HBR

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	8	% 25
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Quizzes	8	1	8
Midterms	1	20	20
Final	1	20	20
Total Workload			146

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business.
2)	To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector.
3)	To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector.
4)	To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly.
5)	To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively.
6)	To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions.
7)	To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met.
8)	To have the competency to carry out the accountancy related to banking and insurance.
9)	To have the competency to build effective customer relations and to have effective communication and persuasion skills.
10)	To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge.