Week |
Subject |
Related Preparation |
1) |
Sociological dimension in Turkish Literature: Description, objective, content and method |
ESCARPİT, Robert, (1968), Edebiyat Sosyolojisi, (çev: Ali Türkay Yazıcı), İstanbul, Remzi Kitabevi. |
2) |
General approach to the sociological data of Turkish Mythic Narratives |
Mesaj Index, Muhsine Helimoğlu Yavuz |
3) |
Sociological data in Turkish Folk Narratives |
Diyarbakır Efsaneleri-Motif Index, Muhsine Helimoğlu Yavuz |
4) |
Sociological data in Turkish tales and their comparison with other nations’ tales |
Dede Korkut Destanları |
5) |
Analytical methods to compare renowned Turkish oral narrative via sociological messages |
Masallar ve Eğitimsel İşlevleri-Mesaj Index, Muhsine Helimoğlu Yavuz |
6) |
Message-Index' of narratives and analytical examples |
Mesaj Index, Muhsine Helimoğlu Yavuz |
7) |
General approaches to sociological data in classical novels in Turkish literature |
Mesaj Index, Muhsine Helimoğlu Yavuz |
8) |
Course review and midterm |
Course review |
9) |
Analysis of 'Araba Sevdasi' novel in Turkish Tanzimat Literature concerning the implications of Turkish life style, linguistic affection, prejudices on sociological changes.
Homework submission I |
Araba Sevdası-Recaizade Mahmut Ekrem
Homework submission I |
10) |
Basic sociological issues that are covered in the "Kirik Hayatlar" novel of Servet-i Funun Literature
Homework submission II |
Homework submission II |
11) |
Analysis of generational conflicts narrated in "Kiralik Konak" novel of Republican era Turkish Literature |
Kiralık Konak- Yakup Kadri Karaosmanoğlu |
12) |
Analysis of East-West life style and its impacts on conflicts within individuals, and in society through the "Fatih-Harbiye" novel |
Fatih Harbiye- Peyami Safa |
13) |
Socio-political analysis of "Yesil-Gece" novel
Oral presentataion in the classroom I |
Yeşil Gece- Reşat Nuri Güntekin
Oral presentataion in the classroom I (10 minutes) |
14) |
Analysis of consensus within East-West synthesis through "Sinekli-Bakkal" novel
Oral presentations in the classroom II |
Oral presentations in the classroom II (10 minutes) |
Course Notes / Textbooks: |
-Masallar ve Eğitimsel İşlevleri-Mesaj Index, Muhsine Helimoğlu Yavuz, 4. Baskı Cumhuriyet Kitapları Yayınları, İst. 2009
-Diyarbakır Efsaneleri-Motif Index, Muhsine Helimoğlu Yavuz, 4. Baskı Cumhuriyet Kitapları Yayınları, İst. 2007
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References: |
-“Mit-Din-Gelenek Aynasında Kadın”, Muhsine Helimoğlu Yavuz, Folklor-Edebiyat C.10, S. 37
-Modern Türk Edebiyatının Ana Çizgileri, Kenan Akyüz, Ank. 1976
-Karşılaştırmalı Edebiyat Bilimi, Gürsel Aytaç, Ank. 1997
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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