PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SOC3006 | Qualitative Methods in Sociology | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. AYŞE NİLÜFER NARLI |
Course Lecturer(s): |
Assoc. Prof. ULAŞ SUNATA ÖZDEMİR Prof. Dr. AYŞE NİLÜFER NARLI Prof. Dr. İPEK ALTINBAŞAK FARİNA |
Recommended Optional Program Components: | "." |
Course Objectives: | The best way to learn qualitative methods in sociology is to apply them. Thus, the greater part of this course involves doing qualitative research and discussing research issues and questions with each other. As outlined below, the requirements for this course revolve around conducting a research project on a topic of interest to you. |
The students who have succeeded in this course; 1) Recall methodology of social sciences 2) Defend ethical and political issues in social research 3) Discuss non-survey data collection techniques 4) Apply non-survey data collection techniques 5) Construct qualitative research design 6) Analyze qualitative data without using software 7) Analyze qualitative data by means of at least one computer aided analysis |
This course is designed as an introduction to basic issues on the practice and problems of qualitative research methods including alternative methodological approaches in sociology. In the course, we will discuss the non-positivist methodological issues (i.e. interpretative social research, critical social research, feminist and post-modernist approaches) and their analysis (i.e. expressed as words, pictures, objects, videos). Afterwards we will devote our time to ethical and political concerns in social research. Participant observation, field research techniques, historical and comparative analysis, focus group, interview techniques, content analysis, oral history (life history) analysis are the main topics that we plan to cover throughout the semester. |
Week | Subject | Related Preparation |
1) | The Meanings of Methodology- Introduction to the Course: Going over the Syllabus | |
2) | The Meanings of Methodology- Remembering Methodology of Social Sciences | |
3) | The Meanings of Methodology Remembering Methodology of Social Sciences (cont.) | |
4) | Ethical and Political Issues in Social Research | |
5) | Non-Survey Data Collection Techniques- Document Study and Experimental Research | |
6) | Non-Survey Data Collection Techniques- FILM&FILM REVIEW: “Das Experiment” “The Experiment” | |
7) | Qualitative Research Design | |
8) | Qualitative Research Design: Field Research | |
9) | Qualitative Research Design: Interview Studies | |
10) | Analyzing Qualitative Data | |
11) | Analyzing Qualitative Data: Historical and Comparative Research and Oral History / Life History Techniques | |
12) | Analyzing Qualitative Data: Workshop on the use of a computer program (MaxQDA or Atlas.ti) for coding, sorting, and analyzing qualitative data | |
13) | Analyzing Qualitative Data: Workshop continued | |
14) | Writing for Sociologists and Final Discussion |
Course Notes / Textbooks: | Course reader will be given weekly |
References: | Atlas.ti. Atlas.ti v.5.0 User’s guide and reference. 2004. Bailey, Kenneth D.. Methods of Social Research. New York: Free Press; London: Collier Macmillan, 1987. Boeije, Hennie. Analysis in Qualitative Research. London: SAGE, 2010. Ely, Margot. Ed. Doing Qualitative Research: Circles within Circles. London, NY: Falmer Press, 1991. Heaton, Janet. Reworking Qualitative Data. London: SAGE, 2004. Laine, Marlene de. Fieldwork, Participation and Practice. London: SAGE, 2000. May, Tim. Ed. Qualitative Research in Action. London: SAGE, 2002. Neuman, Lawrence W.. Social Research Methods: Qualitative and Quantitative Approaches. Boston: Allyn and Bacon, 1991. Silverman, David. Interpreting Qualitative Data: Methods for Analyzing Talk, Text and Interaction. London: SAGE, 2007. Warren, Carol A.B., and Tracy X. Karner. Discovering Qualitative Methods: Field Research, Interviews, and Analysis. Oxford University Press, 2005. Weisss, Robert Stuart. Learning from Strangers: The Art and Method of Qualitative Interview Studies. NY: Free Press, 1995. http://www.qualitative-research.net |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 12 | % 7 |
Laboratory | 2 | % 3 |
Field Work | 3 | % 30 |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 10 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 2 | 3 | 6 |
Field Work | 3 | 10 | 30 |
Study Hours Out of Class | 14 | 3 | 42 |
Presentations / Seminar | 1 | 3 | 3 |
Homework Assignments | 2 | 5 | 10 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 137 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |