COMMUNICATION AND DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
DES4913	Visual Expression of Idea	Fall Spring	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor MURAD BABADAĞ
Recommended Optional Program Components:	None
Course Objectives:	The aim of the course is to provide the student with theoretical and practical knowledge about the methods of obtaining conceptual content in communication channels that will be developed by using all representation languages used by these three disciplines by working together and side by side in a workshop in a way that can eliminate the scale difference in these different disciplines.

Learning Outcomes

The students who have succeeded in this course;
- elimination of interdisciplinary scale differences
- Increasing the ability of three different disciplines to work together
- development of experiential thinking skills on content-form relations
- experience on representational languages common to all three disciplines- define visual communication,
- define iconography and conceptual metaphors,
- demonstrate the basics of a visual construct,
- design a visual entity with conceptual content.

Course Content

The content of the course consists of theoretical part and workshop studies that will make it possible to examine the theoretical infrastructure of the design activity at the conscious and unconscious level, and to understand how the designer actually establishes himself as an agent. It consists of verbal information in which the communication principles of all representation languages and conceptual construction are conveyed, and design examples in which the knowledge is applied.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course.
2)	examination of philosophical base of designing
3)	Elements of graphic language.
4)	Elements of graphic language.
5)	Abstraction and conceptualization.
6)	Abstraction and conceptualization.
7)	Iconography in classical arts.
8)	Using metaphors in visual communication.
9)	Exercise 1: Brief, start.
10)	Exercise 2: Development.
11)	Exercise 1: Final and dicussion.
12)	Exercise 2: Brief, start.
13)	Exercise 2: Development.
14)	Exercise 2: Final and discussion.

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	12	% 5
Homework Assignments	2	% 35
Preliminary Jury	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	28
Study Hours Out of Class	14	42
Homework Assignments	2	6
Midterms	1	1
Final	1	2
Total Workload		79

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Create design oriented application for the visual communication design field.
2)	Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field.
3)	Qualify in design directing through analysis and design processes.
4)	Display creative thinking, approach and production process skills.
5)	Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually.
6)	Identify complementary design solutions in the visual field in order to solve communication problems.
7)	Perform necessary operational skills in order to finalize products in the visual communication design field.
8)	Evaluate recent design trends and the evolving aesthetic perspectives.
9)	Use recent design softwares that coincide with the developing information technologies and communication channels.
10)	Interpret theoretical, historical and intellectual roots of the visual communication design field.
11)	Perform necessary time management in order to complete a visual communication design project.
12)	Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project.
13)	Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work.
14)	Develop academical, intellectual and critical point of view for global, local and individual visual communication design works.	3