SOFTWARE ENGINEERING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4446 | Inn the box Customer Relationship Management with Microsoft Dynamics | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ADEM KARAHOCA |
Course Lecturer(s): |
Dr. Öğr. Üyesi YÜCEL BATU SALMAN |
Recommended Optional Program Components: | None |
Course Objectives: | Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in conventional and e-business environment. This course also explores extending the Microsoft CRM application with .NET technologies by laboratory working. |
The students who have succeeded in this course; 1. Describe the need for CRM for conventional and e-Business firms. 2. Define the fundamentals of developing a customer strategy. 3. Describe the customer lifecycle management and lifetime value. 4. Use CRM technology (Microsoft CRM) effectively. |
CRM concepts, CRM application concepts, marketing management, sales management, service management, reporting, workflow management, view management, customization of a CRM application |
Week | Subject | Related Preparation |
1) | CRM concepts | |
2) | CRM application concepts | |
3) | Marketing management | |
4) | Sales management | |
5) | Service management | |
6) | Service administration | |
7) | Service administration / Midterm | |
8) | Reporting | |
9) | Workflow management | |
10) | View management | |
11) | Customization a CRM application 1 | |
12) | Customization a CRM application 1 | |
13) | Group project presentations | |
14) | Group project presentations |
Course Notes / Textbooks: | Working with Microsoft Dynamics™ CRM 4.0, Mike Snyder; Jim Steger,2008, ISBN: 0-7356-2378-3 |
References: | CRM ile ilgili makaleler, ders notları ve ayrıca Microsoft CRM için yayınlanan web içerikleri ve kalan tüm malzemeleri içeren malzemeler sunulacaktır. Materials including CRM related articles, lecture notes and also web contents published for Microsoft CRM and all remaining materials will be submitted internally. |
Semester Requirements | Number of Activities | Level of Contribution |
Laboratory | 1 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 3 | 6 | 18 |
Project | 1 | 25 | 25 |
Quizzes | 4 | 3 | 12 |
Final | 1 | 20 | 20 |
Total Workload | 117 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Be able to specify functional and non-functional attributes of software projects, processes and products. | 3 |
2) | Be able to design software architecture, components, interfaces and subcomponents of a system for complex engineering problems. | |
3) | Be able to develop a complex software system with in terms of code development, verification, testing and debugging. | |
4) | Be able to verify software by testing its program behavior through expected results for a complex engineering problem. | |
5) | Be able to maintain a complex software system due to working environment changes, new user demands and software errors that occur during operation. | 2 |
6) | Be able to monitor and control changes in the complex software system, to integrate the software with other systems, and to plan and manage new releases systematically. | |
7) | Be able to identify, evaluate, measure, manage and apply complex software system life cycle processes in software development by working within and interdisciplinary teams. | 1 |
8) | Be able to use various tools and methods to collect software requirements, design, develop, test and maintain software under realistic constraints and conditions in complex engineering problems. | |
9) | Be able to define basic quality metrics, apply software life cycle processes, measure software quality, identify quality model characteristics, apply standards and be able to use them to analyze, design, develop, verify and test complex software system. | 1 |
10) | Be able to gain technical information about other disciplines such as sustainable development that have common boundaries with software engineering such as mathematics, science, computer engineering, industrial engineering, systems engineering, economics, management and be able to create innovative ideas in entrepreneurship activities. | |
11) | Be able to grasp software engineering culture and concept of ethics and have the basic information of applying them in the software engineering and learn and successfully apply necessary technical skills through professional life. | 1 |
12) | Be able to write active reports using foreign languages and Turkish, understand written reports, prepare design and production reports, make effective presentations, give clear and understandable instructions. | 4 |
13) | Be able to have knowledge about the effects of engineering applications on health, environment and security in universal and societal dimensions and the problems of engineering in the era and the legal consequences of engineering solutions. |