PHOTOGRAPHY AND VIDEO
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN4016	Multivariate Data Analysis	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. MEHMET ALPER TUNGA
Recommended Optional Program Components:	None.
Course Objectives:	The students will have the ability of applying specific techniques included in multivariate analysis such as principle component analysis, factor analysis, linear regression to specific problems.

Learning Outcomes

The students who have succeeded in this course;
1. Describe multivariate data analysis concepts
2. Define the properties and limitations of PCA and compute PCA through different ways
3. Describe the types of factoring and factor computation
4. Define metric and non-metric scales
5. Describe simple and multiple correspondence analysis and chi squared distances
6. Define variations of MANOVA
7. Evaluate regression coefficients, parameter estimation, hypothesis testing
8. Describe deduction, induction, estimation, tests, correlation
9. Define univariate and multivariate filters

Course Content

The course content is composed of principle component analysis (pca), factor analysis, multidimensional scaling, correspondence analysis, multivariate analysis of variance (manova), multiple linear regression, statistical inference, feature subset selection.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Principle Component Analysis (PCA)
3)	Principle Component Analysis (PCA)
4)	Factor Analysis
5)	Factor Analysis
6)	Multidimensional Scaling
7)	Correspondence Analysis
8)	Multivariate Analysis of Variance (MANOVA)
9)	Multiple Linear Regression
10)	Multiple Linear Regression
11)	Statistical Inference
12)	Statistical Inference
13)	Feature Subset Selection
14)	Feature Subset Selection

Sources

Course Notes / Textbooks:	Multivariate Data Analysis, 7/E, Joseph F. Hair, Jr, William C. Black, Barry J. Babin, Rolph E. Anderson, Pearson, 2010, 9780138132637
References:	Yok - None.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	4	% 20
Homework Assignments	2	% 10
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	4	5	20
Homework Assignments	2	5	10
Quizzes	4	3	12
Midterms	1	15	15
Final	1	17	17
Total Workload			116

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media.
2)	Ability to understand, analyze and evaluate theories, concepts and uses of photography and video.
3)	Ability to employ theoretical knowledge in the areas of the use of photography and video.
4)	Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video.
5)	Ability in problem solving in relation to projects in photography and video.
6)	Ability to generate innovative responses to particular and novel requirements in photography and video.
7)	Understanding and appreciation of the roles and potentials of the image across visual culture
8)	Ability to communicate distinctively by means of photographic and video images.
9)	Experience of image post-production processes and ability to develop creative outcomes through this knowledge.
10)	Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media.
11)	Ability to understand, analyze and evaluate global, regional and local problematics in visual culture.
12)	Knowledge of and ability to make a significant contribution to the goals of public communication.
13)	Enhancing creativity via interdisciplinary methods to develop skills for realizing projects.
14)	Gaining general knowledge about the points of intersection of communication, art and technology.