COMMUNICATION AND DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
INE4102 | Strategic Management | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. AHMET BEŞKESE |
Course Lecturer(s): |
Assoc. Prof. AHMET BEŞKESE |
Recommended Optional Program Components: | None |
Course Objectives: | As a capstone course, the objectives of the course are to: CO1: Provide the students with a wholistic view of both a single business and a more complicated enterprise. CO2: Define the framework how companies formulate, implement, and evaluate strategies. CO3: Develop strategic decision making skills to analyze and deal with complex business problems. CO4: Develop an understanding for integrating the concepts and techniques learned in earlier courses in management, production, information systems, economy, accounting, marketing, etc. |
The students who have succeeded in this course; I. Define general concepts related to strategic management II. Identify the stakeholders of a company III. Evaluate the mission and vision statements of a company IV. Define the key environmental factors having an impact on a company V. Analyze the opportunities and threats posed by the environment for a given company VI. Identify the value chain of any company VII. Explain the strengths and weaknesses of a company VIII. Define the competitive (business-level) strategies IX. Define the corporate-level strategies X. Criticize the portfolio of an enterprise using BCG, McKinsey or Industry Evolution Matrices XI. Relate the concepts and techniques learned in earlier courses in management, production, information systems, economy, accounting, marketing, etc. XII. Analyze a strategic management case |
Strategy development process, evaluation of external and internal factors, SWOT analysis, strategy types, competitive positioning, business development, value management, actions planning, business planning. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Main concepts in strategic management | |
3) | Corporate Mission, Goals, and Stakeholders | |
4) | Analyzing the External Environment of the Firm | |
5) | Analyzing the Internal Environment of the Firm | |
6) | Business-Level Strategy | |
7) | Corporate-level Strategy | |
8) | Tutorial, Midterm Exam | |
9) | Analyzing and Changing the Corporate Portfolio | |
10) | International Strategy | |
11) | Strategic Control and Corporate Governance | |
12) | Designing Organizational Structure | |
13) | Case Study Presentations | |
14) | Case Study Presentations and a General Overview |
Course Notes / Textbooks: | Johnson, G., Whittington, R. and Scholes, K.(2012). Fundamentals of Strategy, 2nd Edtn., Prentice Hall. |
References: | David, F.R. (2011). Strategic Management: Concepts, 13th Edtn., Pearson. Dess, G. G., Lumpkin, G. T., and Taylor, M. L. (2005). Strategic Management: Creating Competitive Advantage, 2nd Edtn., McGraw-Hill. Wheelen, T. L., Hunger, J. D. (2006). Strategic Management and Business Policy, 10th edtn., Pearson Prentice Hall, New Jersey, USA. |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 14 | 60 |
Presentations / Seminar | 1 | 2 |
Project | 4 | 16 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 122 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Create design oriented application for the visual communication design field. | |
2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | |
3) | Qualify in design directing through analysis and design processes. | |
4) | Display creative thinking, approach and production process skills. | |
5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
8) | Evaluate recent design trends and the evolving aesthetic perspectives. | |
9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | |
11) | Perform necessary time management in order to complete a visual communication design project. | |
12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 3 |