PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4435 | Samsung Developing Applications for Android Devices | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TARKAN AYDIN |
Course Lecturer(s): |
Prof. Dr. TAŞKIN KOÇAK Dr. Öğr. Üyesi SELÇUK BAKTIR Dr. Öğr. Üyesi TARKAN AYDIN Dr. Öğr. Üyesi TEVFİK AYTEKİN Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN |
Recommended Optional Program Components: | None |
Course Objectives: | This complete hands-on course encourages students to learn by building increasingly more sophisticated and meaningful mobile applications for Android. |
The students who have succeeded in this course; I. Know the basic concepts and technique of developing applications for the Android phone. II. Be able to use the SDK and other development tools. III. Know the basic concepts of Android phone features and capabilities. IV. Be able to understand Java programming as it related to application development for the Android platform. V. Know how to acquire additional resources and security information needed for various different types of Android applications features and services (maps, SMS, Email, etc). VI. Know how to work with the SQLite database features. VII. Be familiar with how to publish Android applications to the Android Market. |
Leveraging Application Fundamentals, Creating User Interfaces, Interacting With the UI, Managing the activity lifecycle, Manipulating the SQLite database, Maintaining System Responsiveness, Exchanging Data over the Internet, Enhancing the User Experience, Publishing Applications |
Week | Subject | Related Preparation |
1) | Introducing the Android Platform | |
2) | Leveraging Application Fundamentals | |
3) | Leveraging Application Fundamentals | |
4) | Creating User Interfaces | |
5) | Processing User Input | |
6) | Interacting With the UI | |
7) | Managing the activity lifecycle | |
8) | Persisting Application Data | |
9) | Selecting storage options | |
10) | Manipulating the SQLite database | |
11) | Maintaining System Responsiveness | |
12) | Exchanging Data over the Internet | |
13) | Enhancing the User Experience | |
14) | Publishing Applications |
Course Notes / Textbooks: | Zigurd Mednieks, Laird Dornin, G. Blake Meike, Masumi Nakamura, Programming Android , Murat Önder-Ahmet Oğuz Mermerkaya, Merhaba Android |
References: | None |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 10 | % 10 |
Homework Assignments | 10 | % 10 |
Project | 1 | % 30 |
Midterms | 1 | % 20 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Laboratory | 14 | 14 |
Application | 14 | 28 |
Presentations / Seminar | 1 | 20 |
Homework Assignments | 14 | 28 |
Quizzes | 5 | 5 |
Midterms | 2 | 4 |
Final | 1 | 2 |
Total Workload | 129 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |