COP4427 Microsoft – Dynamics of CRM ProgrammingBahçeşehir UniversityDegree Programs ECONOMICS AND FINANCEGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ECONOMICS AND FINANCE
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COP4427 Microsoft – Dynamics of CRM Programming Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi CEMAL OKAN ŞAKAR
Recommended Optional Program Components: None
Course Objectives: The course objectives are covered in four parts.
1.Application : Part One explores the Microsoft Dynamics CRM application from a user's perspective. Application functionality covered in the course includes Core CRM Navigation, User Interface, Outlook Client, Marketing Automation, Sales Management, Service Management, and Service Scheduling.
2.Installation : Part Two teaches students how to install and deploy Microsoft Dynamics CRM 4.0. The course explores the components used within a Microsoft Dynamics CRM deployment, the hardware and software requirements needed to successfully deploy Microsoft Dynamics CRM, and the installation instructions for the three primary Microsoft Dynamics CRM components: the Microsoft Dynamics CRM Server, the E-Mail Router, and Microsoft Dynamics CRM for Office Outlook
3.Customization : Part Three provides students with the tools to configure and customize Microsoft Dynamics CRM 4.0. Configuration topics include setting up business management functions. The course also focuses on using the Microsoft Dynamics CRM 4.0 Customization tools to customize the system components.
4.Extending : Part Four provides students with the knowledge and skills to understand how Microsoft Dynamics CRM 4.0 can be extended.

Learning Outcomes

The students who have succeeded in this course;
CRM has become increasingly important for companies. Microsoft Dynamics is one of the most important platforms to implement CRM functionality. The learning outcomes of the course are:
- Learning the latest tools used in CRM,
- Obtaining the skills required for the ever changing IT world.
- Starting their professional life one step ahead of the curve.

Course Content

This course covers a comprehensive overview of Microsoft Dynamics platform, customer relationship management (CRM), customization and application development (Asp .Net and Workflow) on Dynamics CRM with JavaScript and .Net Based Languages (C#, VB.Net etc…).

Weekly Detailed Course Contents

Week Subject Related Preparation
1) CRM / Dynamics CRM Introduction
2) Microsoft Dynamics CRM Basics (Web, Outlook, Mobile Clients)
3) Sales, Marketing, Service Management
4) Microsoft Dynamics CRM Components and Installation
5) Configuring Dynamics CRM (Business Units, Security, Roles, Users, Team, Organization, MUI)
6) Customization Part I (Import/Export, Form,View, Entity, Attribute, Relationship)
7) Customization Part II (Import/Export, Form,View, Entity, Attribute, Relationship)
8) Microsoft Dynamics CRM Extending Architecture
9) Advanced Platform Operations
10) Custom Workflow Activities and Plug-ins
11) Application Event Programming and Integration
12) Building ASP .NET Extensions
13) Projects
14) Projects

Sources

Course Notes / Textbooks: Microsoft Dynamics CRM 2016 Unleashed, Book by Marc J. Wolenik, Sams Publishing, 2016
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Quizzes 1 % 20
Project 1 % 40
Final 1 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 30
PERCENTAGE OF FINAL WORK % 70
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 2 28
Presentations / Seminar 1 40 40
Project 1 25 25
Final 1 25 25
Total Workload 160

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. 3
2) Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. 2
3) Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. 1
4) Analyze the interventions of politics to the economics and vice versa. 3
5) Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. 2
6) Understand current and new economic events and how the new approaches to the economics are formed and evaluating. 2
7) Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. 3
8) Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. 2
9) Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. 2
10) Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. 3