TEXTILE AND FASHION DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD4102	Political Economy of Media	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. TİRŞE ERBAYSAL FİLİBELİ
Course Lecturer(s):	Assoc. Prof. TİRŞE ERBAYSAL FİLİBELİ
Course Objectives:	This course aims to analyze the media sector from a political economy viewpoint and present the theoretical and methodological approaches within this field. Through the theoretical readings students will gain information on the relationship between media, power and democracy. Students will develop a critical point of view on the role of media.

Learning Outcomes

The students who have succeeded in this course;
- will be introduced by the key concepts of political economy,
- will evaluate the determining factors regarding the production, distribution and consumption in media.
- will grasp the relationship between production and consumption in media markets.
- will develop a critical perspective about public policy debates related to competition in media markets (globally and locally) and media ownership, race, ethnicity and media, audience activity, intellectual freedom and copyrights, surveillance and privacy, and access to information.

Course Content

This course examines the political economy of mass media in modern societies. Issues such as media ownership, the role of media on democracy, media economics, the role and state of audience, the structure of digital media etc. are discussed thoroughly within a critical theoretical framework throughout the semester.

Course Teaching Method includes discussion, case study, demonstration and practice, role playing, assignments, project preparation, individual and group work.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and Overview of the Course
2)	The political economy of media / Key concepts	“For a political economy of mass communications”, Graham Murdock & Peter Golding
3)	The political economy of media / Key concepts	“The study of the political economy of the media in the twenty-first century”, Janet Wasko
4)	Media, Power and Democracy	Readings from Louis Althusser, Antonio Gramsci and Herbert Schiller
5)	Manufacturing consent: the political economy of the mass media	“Manufacturing consent: the political economy of the mass media” Edward S. Herman/Noam Chomsky
6)	The political economy of the press and news value	“The structure of foreign news: the presentation of the Congo, Cuba and Cyprus crises in four Norwegian newspapers”, Johan Galtung and Mari Ruge “What Is News? Galtung and Ruge revisited”, Tony Harcup & Deirdre O'Neill
7)	Midterm
8)	Introduction to political economy of new media
9)	Alternative media
10)	Alternative media and crowdfunding in the digital age
11)	Net neutrality
12)	The political economy of film industry Discussion: The Post (movie)
13)	A comparative analysis of media pluralism
14)	Closing section: final review before final exam

Sources

Course Notes / Textbooks:	Edward S. Herman and Noam Chomsky, Manufacturing Consent: the Political Economy of the Mass Media, New York: Pantheon Books, 2002.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	13	% 0
Seminar	2	% 20
Midterms	1	% 35
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	6	84
Midterms	1	3	3
Final	1	3	3
Total Workload			129

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework.
2)	Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results.
3)	Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose.
4)	Recognizes textile raw materials and equipments.
5)	Uses computer programs effectively in the garment and fabric surface design process.
6)	Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment.
7)	Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes.
8)	Works in a programmed and disciplined manner in professional practices.
9)	Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence.
10)	Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations.
11)	Establishes effective visual, written and verbal communication in the field of textile and fashion design.
12)	Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues.
13)	Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values.