BANKING AND INSURANCE MANAGEMENT (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD4101 | Critical Media Analysis | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi SİNAN AŞÇI |
Recommended Optional Program Components: | None |
Course Objectives: | This course is designed to provide students with necessary analytical tools to critically analyze media organizations, media texts and their larger social contexts. |
The students who have succeeded in this course; - will be able to develop critical analytical skills to understand, criticize and evaluate media texts in relation to their social contexts, - will be able develop high levels of media literacy skills, - will be able to develop a critical understanding of the media's role in the construction of social reality, - will be able to understand the significance of media in relation to meaning-making processes in people’s ordinary lives, - will be able to develop media awareness, - will be able to understand, discuss and evaluate research methods in the critical media analysis, - will be able to understand how people conceptualize the world by way of various media, - will be able to evaluate media texts as a struggle over power and in relation to knowledge and ideology, - will be able to discuss power and domination always with resistance. |
The theoretical framework of this course is based on critical theory and social constructivism. In the first half of the course, we analyze the role of media in relation to the concept of power. In the second half, we try to understand the media's role in the construction of reality. We follow the idea that reality is socially constructed and based on the mutual understanding between sides in the communication process. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | What is “critical” in media analysis? | |
3) | Marxism I | |
4) | Marxism II | |
5) | Other critical theories | |
6) | Structuralism | |
7) | Semiotics | |
8) | Midterm | |
9) | Feminism and research | |
10) | Narrative, Genre, Autuer, Star Analysis | |
11) | Pyschoanalysis | |
12) | Postmodernism and Postcolonialism | |
13) | Debates and Controversies in Communication | |
14) | Evaluation of the term before final |
Course Notes / Textbooks: | Stocchetti, Matteo and Kukkonen, Karin (2011) Critical Media Analysis: An Introduction for Media Professionals. Frankfurt: Peter Lang Beck, Andrew, Bennett, Peter and Wall, Peter (2004) Communication Studies: The Essential Resource. London: Routledge Stokes, Jane (2003) How to do Media and Cultural Studies. London: Sage. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 14 | 5 | 70 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 113 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business. | |
2) | To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector. | |
3) | To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector. | |
4) | To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly. | |
5) | To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively. | |
6) | To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions. | |
7) | To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met. | |
8) | To have the competency to carry out the accountancy related to banking and insurance. | |
9) | To have the competency to build effective customer relations and to have effective communication and persuasion skills. | |
10) | To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge. |