NMD4101 Critical Media AnalysisBahçeşehir UniversityDegree Programs ARCHITECTUREGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ARCHITECTURE
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD4101 Critical Media Analysis Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi SİNAN AŞÇI
Recommended Optional Program Components: None
Course Objectives: This course is designed to provide students with necessary analytical tools to critically analyze media organizations, media texts and their larger social contexts.

Learning Outcomes

The students who have succeeded in this course;
- will be able to develop critical analytical skills to understand, criticize and evaluate media texts in relation to their social contexts,
- will be able develop high levels of media literacy skills,
- will be able to develop a critical understanding of the media's role in the construction of social reality,
- will be able to understand the significance of media in relation to meaning-making processes in people’s ordinary lives,
- will be able to develop media awareness,
- will be able to understand, discuss and evaluate research methods in the critical media analysis,
- will be able to understand how people conceptualize the world by way of various media,
- will be able to evaluate media texts as a struggle over power and in relation to knowledge and ideology,
- will be able to discuss power and domination always with resistance.

Course Content

The theoretical framework of this course is based on critical theory and social constructivism. In the first half of the course, we analyze the role of media in relation to the concept of power. In the second half, we try to understand the media's role in the construction of reality. We follow the idea that reality is socially constructed and based on the mutual understanding between sides in the communication process.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course
2) What is “critical” in media analysis?
3) Marxism I
4) Marxism II
5) Other critical theories
6) Structuralism
7) Semiotics
8) Midterm
9) Feminism and research
10) Narrative, Genre, Autuer, Star Analysis
11) Pyschoanalysis
12) Postmodernism and Postcolonialism
13) Debates and Controversies in Communication
14) Evaluation of the term before final

Sources

Course Notes / Textbooks: Stocchetti, Matteo and Kukkonen, Karin (2011) Critical Media Analysis: An Introduction for Media Professionals. Frankfurt: Peter Lang

Beck, Andrew, Bennett, Peter and Wall, Peter (2004) Communication Studies: The Essential Resource. London: Routledge

Stokes, Jane (2003) How to do Media and Cultural Studies. London: Sage.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 50
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 14 5 70
Midterms 1 2 2
Final 1 2 2
Total Workload 113

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Using the theoretical/conceptual and practical knowledge acquired for architectural design, design activities and research.
2) Identifying, defining and effectively discussing aesthetic, functional and structural requirements for solving design problems using critical thinking methods.
3) Being aware of the diversity of social patterns and user needs, values and behavioral norms, which are important inputs in the formation of the built environment, at local, regional, national and international scales.
4) Gaining knowledge and skills about architectural design methods that are focused on people and society, sensitive to natural and built environment in the field of architecture.
5) Gaining skills to understand the relationship between architecture and other disciplines, to be able to cooperate, to develop comprehensive projects; to take responsibility in independent studies and group work.
6) Giving importance to the protection of natural and cultural values in the design of the built environment by being aware of the responsibilities in terms of human rights and social interests.
7) Giving importance to sustainability in the solution of design problems and the use of natural and artificial resources by considering the social, cultural and environmental issues of architecture.
8) Being able to convey and communicate all kinds of conceptual and practical thoughts related to the field of architecture by using written, verbal and visual media and information technologies.
9) Gaining the ability to understand and use technical information about building technology such as structural systems, building materials, building service systems, construction systems, life safety.
10) Being aware of legal and ethical responsibilities in design and application processes.