PHOTOGRAPHY AND VIDEO
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD4101	Critical Media Analysis	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SİNAN AŞÇI
Recommended Optional Program Components:	None
Course Objectives:	This course is designed to provide students with necessary analytical tools to critically analyze media organizations, media texts and their larger social contexts.

Learning Outcomes

The students who have succeeded in this course;
- will be able to develop critical analytical skills to understand, criticize and evaluate media texts in relation to their social contexts,
- will be able develop high levels of media literacy skills,
- will be able to develop a critical understanding of the media's role in the construction of social reality,
- will be able to understand the significance of media in relation to meaning-making processes in people’s ordinary lives,
- will be able to develop media awareness,
- will be able to understand, discuss and evaluate research methods in the critical media analysis,
- will be able to understand how people conceptualize the world by way of various media,
- will be able to evaluate media texts as a struggle over power and in relation to knowledge and ideology,
- will be able to discuss power and domination always with resistance.

Course Content

The theoretical framework of this course is based on critical theory and social constructivism. In the first half of the course, we analyze the role of media in relation to the concept of power. In the second half, we try to understand the media's role in the construction of reality. We follow the idea that reality is socially constructed and based on the mutual understanding between sides in the communication process.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	What is “critical” in media analysis?
3)	Marxism I
4)	Marxism II
5)	Other critical theories
6)	Structuralism
7)	Semiotics
8)	Midterm
9)	Feminism and research
10)	Narrative, Genre, Autuer, Star Analysis
11)	Pyschoanalysis
12)	Postmodernism and Postcolonialism
13)	Debates and Controversies in Communication
14)	Evaluation of the term before final

Sources

Course Notes / Textbooks:	Stocchetti, Matteo and Kukkonen, Karin (2011) Critical Media Analysis: An Introduction for Media Professionals. Frankfurt: Peter Lang Beck, Andrew, Bennett, Peter and Wall, Peter (2004) Communication Studies: The Essential Resource. London: Routledge Stokes, Jane (2003) How to do Media and Cultural Studies. London: Sage.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	5	70
Midterms	1	2	2
Final	1	2	2
Total Workload			113

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media.
2)	Ability to understand, analyze and evaluate theories, concepts and uses of photography and video.
3)	Ability to employ theoretical knowledge in the areas of the use of photography and video.
4)	Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video.
5)	Ability in problem solving in relation to projects in photography and video.
6)	Ability to generate innovative responses to particular and novel requirements in photography and video.
7)	Understanding and appreciation of the roles and potentials of the image across visual culture
8)	Ability to communicate distinctively by means of photographic and video images.
9)	Experience of image post-production processes and ability to develop creative outcomes through this knowledge.
10)	Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media.
11)	Ability to understand, analyze and evaluate global, regional and local problematics in visual culture.
12)	Knowledge of and ability to make a significant contribution to the goals of public communication.
13)	Enhancing creativity via interdisciplinary methods to develop skills for realizing projects.
14)	Gaining general knowledge about the points of intersection of communication, art and technology.