INTERNATIONAL TRADE AND BUSINESS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD4101 | Critical Media Analysis | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi SİNAN AŞÇI |
Recommended Optional Program Components: | None |
Course Objectives: | This course is designed to provide students with necessary analytical tools to critically analyze media organizations, media texts and their larger social contexts. |
The students who have succeeded in this course; - will be able to develop critical analytical skills to understand, criticize and evaluate media texts in relation to their social contexts, - will be able develop high levels of media literacy skills, - will be able to develop a critical understanding of the media's role in the construction of social reality, - will be able to understand the significance of media in relation to meaning-making processes in people’s ordinary lives, - will be able to develop media awareness, - will be able to understand, discuss and evaluate research methods in the critical media analysis, - will be able to understand how people conceptualize the world by way of various media, - will be able to evaluate media texts as a struggle over power and in relation to knowledge and ideology, - will be able to discuss power and domination always with resistance. |
The theoretical framework of this course is based on critical theory and social constructivism. In the first half of the course, we analyze the role of media in relation to the concept of power. In the second half, we try to understand the media's role in the construction of reality. We follow the idea that reality is socially constructed and based on the mutual understanding between sides in the communication process. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | What is “critical” in media analysis? | |
3) | Marxism I | |
4) | Marxism II | |
5) | Other critical theories | |
6) | Structuralism | |
7) | Semiotics | |
8) | Midterm | |
9) | Feminism and research | |
10) | Narrative, Genre, Autuer, Star Analysis | |
11) | Pyschoanalysis | |
12) | Postmodernism and Postcolonialism | |
13) | Debates and Controversies in Communication | |
14) | Evaluation of the term before final |
Course Notes / Textbooks: | Stocchetti, Matteo and Kukkonen, Karin (2011) Critical Media Analysis: An Introduction for Media Professionals. Frankfurt: Peter Lang Beck, Andrew, Bennett, Peter and Wall, Peter (2004) Communication Studies: The Essential Resource. London: Routledge Stokes, Jane (2003) How to do Media and Cultural Studies. London: Sage. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 14 | 5 | 70 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 113 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |