BANKING AND INSURANCE MANAGEMENT (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD3101 | Lifestyle Content Creation for Social Media | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi SİNAN AŞÇI |
Course Lecturer(s): |
Instructor BANU ŞAHİN Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to provide theoretical, practical and critical knowledge on and develop expertise in "lifestyle journalism" which has been becoming an increasingly important type of journalism in the global and local scales. |
The students who have succeeded in this course; - the historical and sociological factors that created "lifestyle journalism", - the current situation and future potentials of "lifestyle journalism" in the media sector, - practical skills in order to work as a "lifestyle journalist" - vocational and social ethics-related issues pertaining to "lifestyle journalism" - awareness of finding and choosing the right ways of telling a story in digital lifestyle magazine, - practical skill of asking questions, searching for answers in the digital world. - development of a sense of thinking about social, economic and political reflections of art, culture, fashion, travel, food etc. |
This course will focus on the historical and social development of lifestyle journalism as a separate vocation from general types of journalism and which has gained prominence since 1970s with the rise of consumption-based lifestyles of various stripes. After these theoretical discussions, we will move into the key points that separate lifestyle journalism from other types of journalism, contextualize it within the sector and discuss its digital transformation. Finally, we will develop practical and vocational skills for students in order for them to work as digital lifestyle journalists and we will deal with critical issues pertaining to the social and vocational ethics related to this type of journalism. |
Week | Subject | Related Preparation |
1) | Overview to the class, explanation of the rules | |
2) | A short tale of lifestyle journalism from the printed realm to the digital, its cultural, economic and political impact; entering the magazine zone | |
3) | Magazine: Description, types, formats; decisions on the digital magazine; distribution of tasks | |
4) | Lifestyle journalism’s main principles, ethics, laws; designing the digital magazine | |
5) | Field study (opening, gala, press conference, publicity meeting, test drive, cover photo shooting etc.) | |
6) | General review and discussion on the field study | |
7) | Types of new media, blogging and fashion journalism | |
8) | Quest for a new style; discussion and review on the design of digital magazine; the importance of expressing experiences, discussion on specific type of lifestyle coverages (art, culture, travel, food, entertainment, wellbeing etc.) | |
9) | Lifestyle Journalism Examples from Turkish media | |
10) | Vocational techniques for Lifestyle journalism | |
11) | Social and vocational ethics pertaining to lifestyle journalism | |
12) | Online news & social media: Principles, differences, advantages and disadvantages | |
13) | Presentations | |
14) | Review of the course topics. |
Course Notes / Textbooks: | Eric Jon Bulson, Little Magazine world form, Berlin: De Gruyter, 2016. Agnes Rocamora (2012) "Hypertextuality & Remediation in the Fashion Media: The case of fashion blogs," Special Issue on Lifestyle Journalism, "Journalism Practice" Journal, Vol 6, No. 1. Lyn McGaurr (2012) "The Devil May Care: Travel journalism, cosmopolitan concern, politics and the brand" Special Issue on Lifestyle Journalism, "Journalism Practice" Journal, Vol 6, No. 1. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 20 |
Project | 1 | % 10 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Project | 2 | 20 | 40 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 130 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business. | |
2) | To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector. | |
3) | To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector. | |
4) | To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly. | |
5) | To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively. | |
6) | To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions. | |
7) | To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met. | |
8) | To have the competency to carry out the accountancy related to banking and insurance. | |
9) | To have the competency to build effective customer relations and to have effective communication and persuasion skills. | |
10) | To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge. |