NMD3101 Lifestyle Content Creation for Social Media Bahçeşehir UniversityDegree Programs ARCHITECTUREGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ARCHITECTURE
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD3101 Lifestyle Content Creation for Social Media Spring
Fall
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi SİNAN AŞÇI
Course Lecturer(s): Instructor BANU ŞAHİN
Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components: None
Course Objectives: This course aims to provide theoretical, practical and critical knowledge on and develop expertise in "lifestyle journalism" which has been becoming an increasingly important type of journalism in the global and local scales.

Learning Outcomes

The students who have succeeded in this course;
- the historical and sociological factors that created "lifestyle journalism",
- the current situation and future potentials of "lifestyle journalism" in the media sector,
- practical skills in order to work as a "lifestyle journalist"
- vocational and social ethics-related issues pertaining to "lifestyle journalism"
- awareness of finding and choosing the right ways of telling a story in digital lifestyle magazine,
- practical skill of asking questions, searching for answers in the digital world.
- development of a sense of thinking about social, economic and political reflections of art, culture, fashion, travel, food etc.

Course Content

This course will focus on the historical and social development of lifestyle journalism as a separate vocation from general types of journalism and which has gained prominence since 1970s with the rise of consumption-based lifestyles of various stripes. After these theoretical discussions, we will move into the key points that separate lifestyle journalism from other types of journalism, contextualize it within the sector and discuss its digital transformation. Finally, we will develop practical and vocational skills for students in order for them to work as digital lifestyle journalists and we will deal with critical issues pertaining to the social and vocational ethics related to this type of journalism.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Overview to the class, explanation of the rules
2) A short tale of lifestyle journalism from the printed realm to the digital, its cultural, economic and political impact; entering the magazine zone
3) Magazine: Description, types, formats; decisions on the digital magazine; distribution of tasks
4) Lifestyle journalism’s main principles, ethics, laws; designing the digital magazine
5) Field study (opening, gala, press conference, publicity meeting, test drive, cover photo shooting etc.)
6) General review and discussion on the field study
7) Types of new media, blogging and fashion journalism
8) Quest for a new style; discussion and review on the design of digital magazine; the importance of expressing experiences, discussion on specific type of lifestyle coverages (art, culture, travel, food, entertainment, wellbeing etc.)
9) Lifestyle Journalism Examples from Turkish media
10) Vocational techniques for Lifestyle journalism
11) Social and vocational ethics pertaining to lifestyle journalism
12) Online news & social media: Principles, differences, advantages and disadvantages
13) Presentations
14) Review of the course topics.

Sources

Course Notes / Textbooks: Eric Jon Bulson, Little Magazine world form, Berlin: De Gruyter, 2016.

Agnes Rocamora (2012) "Hypertextuality & Remediation in
the Fashion Media: The case of fashion blogs," Special Issue on Lifestyle Journalism, "Journalism Practice" Journal, Vol 6, No. 1.

Lyn McGaurr (2012) "The Devil May Care: Travel journalism, cosmopolitan concern, politics and the brand" Special Issue on Lifestyle Journalism, "Journalism Practice" Journal, Vol 6, No. 1.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Presentation 1 % 20
Project 1 % 10
Midterms 1 % 20
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 3 42
Project 2 20 40
Midterms 1 3 3
Final 1 3 3
Total Workload 130

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Using the theoretical/conceptual and practical knowledge acquired for architectural design, design activities and research.
2) Identifying, defining and effectively discussing aesthetic, functional and structural requirements for solving design problems using critical thinking methods.
3) Being aware of the diversity of social patterns and user needs, values and behavioral norms, which are important inputs in the formation of the built environment, at local, regional, national and international scales.
4) Gaining knowledge and skills about architectural design methods that are focused on people and society, sensitive to natural and built environment in the field of architecture.
5) Gaining skills to understand the relationship between architecture and other disciplines, to be able to cooperate, to develop comprehensive projects; to take responsibility in independent studies and group work.
6) Giving importance to the protection of natural and cultural values in the design of the built environment by being aware of the responsibilities in terms of human rights and social interests.
7) Giving importance to sustainability in the solution of design problems and the use of natural and artificial resources by considering the social, cultural and environmental issues of architecture.
8) Being able to convey and communicate all kinds of conceptual and practical thoughts related to the field of architecture by using written, verbal and visual media and information technologies.
9) Gaining the ability to understand and use technical information about building technology such as structural systems, building materials, building service systems, construction systems, life safety.
10) Being aware of legal and ethical responsibilities in design and application processes.