BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ECONOMICS AND FINANCE | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| NMD3101 | Lifestyle Content Creation for Social Media | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi SİNAN AŞÇI |
| Course Lecturer(s): |
Instructor BANU ŞAHİN Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims to provide theoretical, practical and critical knowledge on and develop expertise in "lifestyle journalism" which has been becoming an increasingly important type of journalism in the global and local scales. |
Learning Outcomes
|
The students who have succeeded in this course; - the historical and sociological factors that created "lifestyle journalism", - the current situation and future potentials of "lifestyle journalism" in the media sector, - practical skills in order to work as a "lifestyle journalist" - vocational and social ethics-related issues pertaining to "lifestyle journalism" - awareness of finding and choosing the right ways of telling a story in digital lifestyle magazine, - practical skill of asking questions, searching for answers in the digital world. - development of a sense of thinking about social, economic and political reflections of art, culture, fashion, travel, food etc. |
Course Content
| This course will focus on the historical and social development of lifestyle journalism as a separate vocation from general types of journalism and which has gained prominence since 1970s with the rise of consumption-based lifestyles of various stripes. After these theoretical discussions, we will move into the key points that separate lifestyle journalism from other types of journalism, contextualize it within the sector and discuss its digital transformation. Finally, we will develop practical and vocational skills for students in order for them to work as digital lifestyle journalists and we will deal with critical issues pertaining to the social and vocational ethics related to this type of journalism. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Overview to the class, explanation of the rules | |
| 2) | A short tale of lifestyle journalism from the printed realm to the digital, its cultural, economic and political impact; entering the magazine zone | |
| 3) | Magazine: Description, types, formats; decisions on the digital magazine; distribution of tasks | |
| 4) | Lifestyle journalism’s main principles, ethics, laws; designing the digital magazine | |
| 5) | Field study (opening, gala, press conference, publicity meeting, test drive, cover photo shooting etc.) | |
| 6) | General review and discussion on the field study | |
| 7) | Types of new media, blogging and fashion journalism | |
| 8) | Quest for a new style; discussion and review on the design of digital magazine; the importance of expressing experiences, discussion on specific type of lifestyle coverages (art, culture, travel, food, entertainment, wellbeing etc.) | |
| 9) | Lifestyle Journalism Examples from Turkish media | |
| 10) | Vocational techniques for Lifestyle journalism | |
| 11) | Social and vocational ethics pertaining to lifestyle journalism | |
| 12) | Online news & social media: Principles, differences, advantages and disadvantages | |
| 13) | Presentations | |
| 14) | Review of the course topics. |
Sources
| Course Notes / Textbooks: | Eric Jon Bulson, Little Magazine world form, Berlin: De Gruyter, 2016. Agnes Rocamora (2012) "Hypertextuality & Remediation in the Fashion Media: The case of fashion blogs," Special Issue on Lifestyle Journalism, "Journalism Practice" Journal, Vol 6, No. 1. Lyn McGaurr (2012) "The Devil May Care: Travel journalism, cosmopolitan concern, politics and the brand" Special Issue on Lifestyle Journalism, "Journalism Practice" Journal, Vol 6, No. 1. |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Presentation | 1 | % 20 |
| Project | 1 | % 10 |
| Midterms | 1 | % 20 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 3 | 42 |
| Project | 2 | 20 | 40 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 130 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. | 3 |
| 2) | Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. | 2 |
| 3) | Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. | 1 |
| 4) | Analyze the interventions of politics to the economics and vice versa. | 3 |
| 5) | Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. | 2 |
| 6) | Understand current and new economic events and how the new approaches to the economics are formed and evaluating. | 2 |
| 7) | Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. | 3 |
| 8) | Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. | 2 |
| 9) | Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. | 2 |
| 10) | Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. | 3 |