COMMUNICATION AND DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD2008	History of Media	Fall Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components:	None.
Course Objectives:	This course aims to provide a social evaluation of histories of media in order to establish a ground to discuss human agency in social, technological and cultural contexts. Throughout the course, accounts of history of and around media will be discussed in a fashion that does not follow a technologically deterministic view. It is expected from students to provide critical analysis to processes and moments in history, where media is available as a meta-narrative to discuss human progress and condition.

Learning Outcomes

The students who have succeeded in this course;
- understand historical conditions of contemporary media ecosystems,
- contextualise past developments in the relationship between technology and society,
- critically evaluate the political economy of media in historical contexts,
- distinguish various in readings in media history in terms of assigned agencies.

Course Content

This course explores the emergence and development of different media from a historical perspective. Weekly topics are roughly chronological, and a variety of mechanisms for media change will be considered, including path-dependence, remediation, convergence, technological appropriation, and the social shaping or social construction of technology. In addition to “media causes,” readings will examine “media effects” on perception, culture, and communication.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Media, Technology and History
2)	Communication Channels Before the Printing Press
3)	Printing in Its Contexts I
4)	Printing in Its Contexts II
5)	Media and the Public Sphere
6)	Technologies and Revolutions
7)	New Processes and Patterns I
8)	Midterm Week
9)	New Processes and Patterns II
10)	Information, Education and Entertainment I
11)	Information, Education and Entertainment II
12)	Media Convergences I
13)	Media Convergences II
14)	The Return of the Social

Sources

Course Notes / Textbooks:	1) A social history of the media: From Gutenberg to the Internet / Asa Briggs and Peter Burke.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	13	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	7	98
Homework Assignments	2	4	8
Midterms	1	3	3
Final	1	3	3
Total Workload			151

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Create design oriented application for the visual communication design field.
2)	Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field.
3)	Qualify in design directing through analysis and design processes.
4)	Display creative thinking, approach and production process skills.
5)	Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually.
6)	Identify complementary design solutions in the visual field in order to solve communication problems.
7)	Perform necessary operational skills in order to finalize products in the visual communication design field.
8)	Evaluate recent design trends and the evolving aesthetic perspectives.
9)	Use recent design softwares that coincide with the developing information technologies and communication channels.
10)	Interpret theoretical, historical and intellectual roots of the visual communication design field.
11)	Perform necessary time management in order to complete a visual communication design project.
12)	Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project.
13)	Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work.
14)	Develop academical, intellectual and critical point of view for global, local and individual visual communication design works.	3