Week |
Subject |
Related Preparation |
1) |
Introduction to video clip production |
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2) |
History of video clip production |
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3) |
Video clip business in Turkey |
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4) |
Principles of video clip production |
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5) |
Rhytm and movement in video clip. Cinematografic expression of music. |
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6) |
Designing a video clip. Working on students' projects |
Designing a music video for a selected song. Prepare the synopsis. |
7) |
Progressing on students' video clip projects |
Prepare the revised version of the video clip synopsis by applying the feedback of the previous class. Prepare the shot-list adjusted to the duration of the song. |
8) |
Preparation of a video clip proposal |
Prepare a draft proposal for the video clip project |
9) |
Pre-production proposal presentations of students for their projects |
Prepare the proposal for the video clip project |
10) |
Working on students' footage. Determination of the necessary extra shots. |
Shooting the video clip |
11) |
Progressing on students's footage for their video clip projects |
Shooting the required shots for the video clip project |
12) |
Editing |
Capture the shots and perform the selection for the video clip project |
13) |
Rough cut presentation for video clip project |
Prepare the rough cut of the video clip |
14) |
Presentation of the video clip projects |
Finalizing the video clip projects |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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