INTERNATIONAL TRADE AND BUSINESS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV4946	Video Clip Production	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ERKAN BÜKER
Recommended Optional Program Components:	None
Course Objectives:	This course aims to build both technical and creative skills of students to produce a music video. Compromise the rhythmic aspects of cinematographic expression. Identification for the phases of video clip production is performed over the hands on efforts for the projects.

Learning Outcomes

The students who have succeeded in this course;
1. Gain the ability to produce a video clip.
2 Gain the ability to prepare a video clip proposal.
3. Will be able to practice the conception of cinematographic rhythm.
4. Will be able to apply directing techniques on video clip.
5. Gain the ability to present and discuss video clip projects.
6. Will be able to compare and discuss video clip production in local and global markets.
7. Will be able to criticize the historical progress of video clip production in the world.

Course Content

This course aims to build both technical and creative skills of students to produce a music video. Compromise the rhythmic aspects of cinematographic expression. Identification for the phases of video clip production is performed over the hands on efforts for the projects.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to video clip production
2)	History of video clip production
3)	Video clip business in Turkey
4)	Principles of video clip production
5)	Rhytm and movement in video clip. Cinematografic expression of music.
6)	Designing a video clip. Working on students' projects	Designing a music video for a selected song. Prepare the synopsis.
7)	Progressing on students' video clip projects	Prepare the revised version of the video clip synopsis by applying the feedback of the previous class. Prepare the shot-list adjusted to the duration of the song.
8)	Preparation of a video clip proposal	Prepare a draft proposal for the video clip project
9)	Pre-production proposal presentations of students for their projects	Prepare the proposal for the video clip project
10)	Working on students' footage. Determination of the necessary extra shots.	Shooting the video clip
11)	Progressing on students's footage for their video clip projects	Shooting the required shots for the video clip project
12)	Editing	Capture the shots and perform the selection for the video clip project
13)	Rough cut presentation for video clip project	Prepare the rough cut of the video clip
14)	Presentation of the video clip projects	Finalizing the video clip projects

Sources

Course Notes / Textbooks:	-
References:	1. Various examples of music videos from around the world and award winning videos. 2. Sound and vision, Simon Frith & Andrew Goodwin, 1993 3. Experiencing music video: aesthetic and cultural context, Carol Vernallis, 2004 4. Making Music Videos, Lara M. Schwartz, 2007

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 20
Homework Assignments	7	% 30
Presentation	3	% 30
Project	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 80
PERCENTAGE OF FINAL WORK		% 20
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	7	1	7
Presentations / Seminar	3	7	21
Project	1	10	10
Homework Assignments	7	6	42
Total Workload			122

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information
2)	Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.
3)	Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.
4)	Can communicate orally and in writing with a good knowledge of English grammar.
5)	He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.
6)	Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.
7)	He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.
8)	Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.
9)	With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself