COMPUTER ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4540	Corporate Visual Identity Design	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Recommended Optional Program Components:	None
Course Objectives:	This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of corporate visual identity designers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques.

Learning Outcomes

The students who have succeeded in this course;
1) Develop an understanding of the different components of a corporate identity and the designer's role in developing it.
2) Exploring differences in concept development.
3) Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client.
4) Develop an understanding of the critical relationship between product, environment, communication, and logo design.
5) Develop an understanding of how corporate identity is influenced by corporate business strategy.
6) Develop an understanding of the skills and attributes required to become a corporate designer.

Course Content

Explore through case studies the essential skills required to design logos, other marketing products, and advertising programs to establish and promote a corporate identity.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Corporate Visual Identity Design
2)	Design principles of CVI Design
3)	Principles ff Design And Corporate Strategy: Adobe Programs With Practical (Photoshop & Illustrator)
4)	Perspective of Creative Consept: Adobe Programs With Practical (Photoshop&Illustrator)
5)	Designing a Corporate Brand: Adobe Programs With Practical (Photoshop&Illustrator) Deadline for 1st Homework.
6)	Design process and Methodology: Adobe Programs With Practical (Photoshop & Illustrator)
7)	Reviewing sample designs
8)	Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator)
9)	From Solution to Evaluation.
10)	Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator)
11)	Product and Corporate Design.
12)	Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) Deadline for 2nd Homework.
13)	Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator)
14)	Review For The Final Exam

Sources

Course Notes / Textbooks:	Reading Material Will Be Given On Weekly Basis
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Homework Assignments	2	% 20
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	65
Homework Assignments	2	4
Midterms	1	4
Final	1	4
Total Workload		119

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.	2
3)	Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.	3
4)	Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively.
5)	Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics.	3
6)	Ability to work effectively within and multi-disciplinary teams; individual study skills.	2
7)	Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8)	Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously.
9)	To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
10)	Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
11)	Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions.