BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ECONOMICS AND FINANCE | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4540 | Corporate Visual Identity Design | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of corporate visual identity designers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. |
Learning Outcomes
|
The students who have succeeded in this course; 1) Develop an understanding of the different components of a corporate identity and the designer's role in developing it. 2) Exploring differences in concept development. 3) Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client. 4) Develop an understanding of the critical relationship between product, environment, communication, and logo design. 5) Develop an understanding of how corporate identity is influenced by corporate business strategy. 6) Develop an understanding of the skills and attributes required to become a corporate designer. |
Course Content
| Explore through case studies the essential skills required to design logos, other marketing products, and advertising programs to establish and promote a corporate identity. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to Corporate Visual Identity Design | |
| 2) | Design principles of CVI Design | |
| 3) | Principles ff Design And Corporate Strategy: Adobe Programs With Practical (Photoshop & Illustrator) | |
| 4) | Perspective of Creative Consept: Adobe Programs With Practical (Photoshop&Illustrator) | |
| 5) | Designing a Corporate Brand: Adobe Programs With Practical (Photoshop&Illustrator) Deadline for 1st Homework. | |
| 6) | Design process and Methodology: Adobe Programs With Practical (Photoshop & Illustrator) | |
| 7) | Reviewing sample designs | |
| 8) | Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator) | |
| 9) | From Solution to Evaluation. | |
| 10) | Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) | |
| 11) | Product and Corporate Design. | |
| 12) | Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) Deadline for 2nd Homework. | |
| 13) | Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator) | |
| 14) | Review For The Final Exam |
Sources
| Course Notes / Textbooks: | Reading Material Will Be Given On Weekly Basis |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 5 |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 13 | 65 |
| Homework Assignments | 2 | 4 |
| Midterms | 1 | 4 |
| Final | 1 | 4 |
| Total Workload | 119 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. | 3 |
| 2) | Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. | 2 |
| 3) | Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. | 1 |
| 4) | Analyze the interventions of politics to the economics and vice versa. | 3 |
| 5) | Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. | 2 |
| 6) | Understand current and new economic events and how the new approaches to the economics are formed and evaluating. | 2 |
| 7) | Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. | 3 |
| 8) | Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. | 2 |
| 9) | Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. | 2 |
| 10) | Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. | 3 |