ADV4638 Innovation and EnterpreneurshipBahçeşehir UniversityDegree Programs PHOTOGRAPHY AND VIDEOGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PHOTOGRAPHY AND VIDEO
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4638 Innovation and Enterpreneurship Spring
Fall
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components: None
Course Objectives: This course inspires entrepreneurial innovation and creativity through interactive lectures and case studies especially in contemporary issues. Students will gain awareness of entrepreneurial innovation sources, structures and dynamics. Students will develop individual and group skills for generating innovative ideas and find ways to apply these ideas to address current issues and problems in different industries and settings.

Learning Outcomes

The students who have succeeded in this course;
Understanding of the sources of innovation opportunities and development of the skills to identify and analyze these opportunities for entrepreneurship and innovation.

Understanding of the industry/market dynamics and factors for developing successful innovations and apply this understanding to innovations in sectors.

Development of a personal skill set for creativity, innovation and entrepreneurship and specific concepts and tools for combining and managing creativity and innovation in an organizational setting.

Course Content

Philosophy of Thinking Differently, Innovation, Digital Innovation, Entrepreneurship, Sustainability of Innovation in Industries, Creating Value, Digitalizing Industry.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) 1.week: The Innovation Imperative
2) The Social Enterprenuership and Innovation
3) Globalisation, Development and Sustainability
4) Recognising The Opportunity
5) Sources of Innovation
6) Searching for Opportunities
7) Midterm Exam
8) Finding The Resources
9) Exploiting The Newtworks
10) Developing New Products and Services
11) Creating New Ventures
12) Exploiting Knowledge and Intellectual Property
13) Creating Value and Growing Ventures
14) Learning to Manage Innovation

Sources

Course Notes / Textbooks: "Innovation and Enterprenuership" (2.Edition)
John Bessant and Joe Tidd

"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"
Eric Ries
References: "Innovation and Entrepreneurship"
Peter F. Drucker

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 13 % 10
Quizzes 1 % 10
Homework Assignments 2 % 20
Midterms 1 % 25
Final 1 % 35
Total % 100
PERCENTAGE OF SEMESTER WORK % 65
PERCENTAGE OF FINAL WORK % 35
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 13 6 78
Homework Assignments 2 3 6
Quizzes 1 4 4
Midterms 1 4 4
Final 1 4 4
Total Workload 135

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media.
2) Ability to understand, analyze and evaluate theories, concepts and uses of photography and video.
3) Ability to employ theoretical knowledge in the areas of the use of photography and video.
4) Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video.
5) Ability in problem solving in relation to projects in photography and video.
6) Ability to generate innovative responses to particular and novel requirements in photography and video.
7) Understanding and appreciation of the roles and potentials of the image across visual culture
8) Ability to communicate distinctively by means of photographic and video images.
9) Experience of image post-production processes and ability to develop creative outcomes through this knowledge.
10) Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media.
11) Ability to understand, analyze and evaluate global, regional and local problematics in visual culture.
12) Knowledge of and ability to make a significant contribution to the goals of public communication.
13) Enhancing creativity via interdisciplinary methods to develop skills for realizing projects.
14) Gaining general knowledge about the points of intersection of communication, art and technology.