Week |
Subject |
Related Preparation |
1) |
Developments in concepts related to marketing; relational marketing - customer relations management and related concepts. |
Lecture notes |
2) |
Internet and marketing; concepts of e-commerce and e-marketing |
Lecture notes |
3) |
Internet's impact on marketing strategies; marketing mix and e-marketing mix |
Lecture notes |
4) |
E-marketing strategies; e-models and related concepts |
Lecture notes |
5) |
E-marketing strategies; e-models and related concepts |
|
6) |
E-models: processes, infrastructure and building an example e-commerce website, preparing a business plan. |
|
7) |
Midterm Exam |
|
8) |
Evaluation of e-marketing models |
|
9) |
E-marketing models: marketplaces, C2C |
|
10) |
E-marketing models: Gatherers |
|
11) |
Payment systems and security |
|
12) |
Content providers and their relationship with e-marketing |
|
13) |
Communities and internet groups |
|
14) |
Mobil marketing, mobil commerce and new business models |
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Course Notes / Textbooks: |
Laudon, Kenneth C., (2009), E-Commerce 2009: Business, Technology, Society, Pearson, 5th edition, ISBN-10: 0136007112, ISBN-13: 9780136007111 |
References: |
Laudon, Kenneth C., (2009), E-Commerce 2009: Business, Technology, Society, Pearson, 5th edition, ISBN-10: 0136007112, ISBN-13: 9780136007111 |
|
Program Outcomes |
Level of Contribution |
1) |
Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. |
|
2) |
To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. |
|
3) |
To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. |
|
4) |
To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. |
|
5) |
To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. |
|
6) |
To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |
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