PHOTOGRAPHY AND VIDEO
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3146	Concept Development	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s):	Instructor MATİLDE WOL
Recommended Optional Program Components:	None
Course Objectives:	This course will emphasize the conceptualization process of visual design. Students will learn how to solve problems creatively, be imaginative, think laterally and extend and transform problems by designing innovative solutions.

Learning Outcomes

The students who have succeeded in this course;
1) Define their own visual communication projects. Discovery Experiments relieve more details of the scrutinized problem,

2) Demonstrate an understanding of the design process: information gathering, idea generation, concept development and distribution.

3) Demonstrate critical thinking developed via analysis of advertising concepts and writing examples,

4) Manage the pace of their projects from conception to completion.

5) Evaluate the quality of their work in terms of the communication objective and the design solution.

6) Discuss the effectiveness of communication in graphic design and art projects.

7) Systematically and effectively plan advertising

8) Demonstrate an understanding the design and publishing process by successfully publishing a document.

9) Recognize and appreciate the artistic contributions made by people from diverse cultures and backgrounds.

10) Demonstration experiments provide an insight into the realization of the a concept.

Course Content

Students will experience the conceptual process of design projects through lectures and project assignments throughout the semester.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is a Design Concept? Evolution, synthesis, revolution, reapplication, changing direction.
2)	What to do Before Creating a Design Concept, Type Concept In Graphic Design,
3)	Defining the problem, Basic Guidelines for Brainstorming
4)	Process For Creating a Concept Who? What? When? Where? Why? How?
5)	Concept ideation, generation, evaluation, modification and validation.
6)	The evolutionary approach and Problem Solving Techniques
7)	Review of the term
8)	How Concept Leads Design, Morphological Analysis, Manipulative Verbs
9)	Analogy and Metaphor
10)	Trigger Concepts
11)	Aristotle's Categories: Substance or essence, Quantity or magnitude, Relation, Quality, Action, Affection, Place,  Time, Position, State.
12)	Presentatıon 1
13)	Presentation 2
14)	Review of the term

Sources

Course Notes / Textbooks:	Reading Material Will Be Given On Weekly Basis
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	15	% 10
Quizzes	3	% 10
Homework Assignments	2	% 20
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	53
Homework Assignments	14	14
Quizzes	3	3
Midterms	1	5
Final	1	6
Total Workload		123

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media.
2)	Ability to understand, analyze and evaluate theories, concepts and uses of photography and video.
3)	Ability to employ theoretical knowledge in the areas of the use of photography and video.
4)	Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video.
5)	Ability in problem solving in relation to projects in photography and video.
6)	Ability to generate innovative responses to particular and novel requirements in photography and video.
7)	Understanding and appreciation of the roles and potentials of the image across visual culture
8)	Ability to communicate distinctively by means of photographic and video images.
9)	Experience of image post-production processes and ability to develop creative outcomes through this knowledge.
10)	Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media.
11)	Ability to understand, analyze and evaluate global, regional and local problematics in visual culture.
12)	Knowledge of and ability to make a significant contribution to the goals of public communication.
13)	Enhancing creativity via interdisciplinary methods to develop skills for realizing projects.
14)	Gaining general knowledge about the points of intersection of communication, art and technology.